Wireline broadband brand, Excitel Broadband, has picked Creativeland Asia (CLA) as its creative partner. As part of the mandate, the creative agency will be responsible for the creative communication strategy, planning and execution.
Speaking on the association, Vivek Raina, CEO of Excitel Broadband says, "Innovation and a unique business model combined with our zest for achieving new heights has helped Excitel become one of the top players in the wired broadband segment. We have ambitious growth plans and a belief that Creativeland Asia is aligned with our vision of taking the brand to the next level. They demonstrated a clear understanding of our business and have a proven track record of creating remarkable campaigns and out-of-the-box communication for their clients. We look forward to working with them."
On winning the account, Manas Lahiri, branch head, Creativeland Asia, Delhi, says, "With the digital revolution in India going full-steam ahead, Excitel has managed to break barriers and climb to the top of the ladder in terms of broadband connectivity and speed. We are delighted to work with Excitel, a brand that's fast-paced and create truly exciting campaigns which break the clutter and help grow their business."
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