Ball-by-ball commentary is passé; the select dugout is an elite panel of experts that provide engaging and delightful insights into the match, giving a novel experience to discerning sports fans! Along with an emphasis on deeper analysis of the matches, this also Involves expert insights.
Sports lovers cherish break-free content - no advertisements that break their attention! This pushes brands to find novel ways to create recall and visibility.
During the ongoing Unimoni Asia Cup, Star Sports has come out with 2 unique propositions -
Select Xclusiv -
Break-free broadcast, giving brands some never-seen-before ways of promotion during the cricket matches.
The Select Dugout is offering in-content advertising opportunities. This would help the brand to engage with cricket fans in a clutter free environment and in turn build stronger resonance among these fans.
The brand can choose to promote through a branded commercial free break. This opportunity can be grabbed exclusively by one brand. This branding is expected to deliver a distinguished positioning of the brand in the minds of the people, eventually delivering higher value for the brand.
The brands could also opt for a co-branding opportunity during live matches wherein without taking the viewer away from the action, the dugout provides an opportunity for a disruptive presence for a brand in a clutter free environment - leading to higher engagement.
A short 10 second proposition ensures the viewer doesn't miss out on the action in between overs; simultaneously providing the brand to ensure recall and memorability.
Providing brilliant opportunities and novel ways for brand promotion, the dugout during the Asia Cup is expected to provide a greater and better recall and value to the brands associating with it. All without breaking the flow of the users and thus ensuring happier viewers and brands!
For feedback/comments, please write to email@example.comFirst Published : September 21, 2018 10:55 AM