The period November 21 to December 19 saw Polaris finally break into the Cirrus Top 100 ranking, at No 80. Cirrus is a service from agencyfaqs!, that tracks the image (positive coverage minus negative coverage) of over 1,100 companies in the media. Cirrus 100 is a listing of the Top 100 companies on the Cirrus Image Index.
Polaris was in the spotlight because of its CEO Arun Jain, who was arrested and detained in Jakarta last week over a commercial dispute. Though the event itself was hardly a positive one, the coverage it received was extensive and fairly neutral, which helped the company rise on the image ladder.
Apart from Polaris, there were five other new entrants on Cirrus 100 this month - BBC World, Canara Bank, HSBC, Bank of Baroda and Sun Micro Systems.
This period was a favourable one for the media companies on Cirrus 100. BBC World entered Cirrus 100 at No 68. Sahara India Media, STAR Network, ESPN-STAR, Balaji Telefilms and Doordarshan all gained rank on the index. Doordarshan was the biggest gainer of the lot, rising 13 ranks to No 69. The only exception was MTV India, which fell one spot to No 72. The remaining media companies on Cirrus 100 - Zee Telefilms (No 13), Sony Entertainment (No 14) and Turner International (No 57) did not shift on the index.
Microsoft continued to rule the Cirrus index at No 1. The IT giant, had overtaken Maruti in mid November to become the No 1 Company on Cirrus, and has maintained its hold on the Top Spot.
Reliance Industries followed at No 2.
The biggest gainer on Cirrus 100 during this period was Reliance Infocomm. The launch of its services was well covered in the media and helped the company gain image points. L& T, Nasscom and Titan Industries were among the other big gainers on Cirrus 100 in this month.
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