STAR makes a mark with new shows

By , agencyfaqs! | In | February 05, 2003
The number one general entertainment channel has reason to cheer, with four of its new shows featuring prominently in the C&S Top 100 for week Jan 19-25

STAR's stand is vindicated. For the week ending January 25, 2003, general entertainment channel STAR Plus has four new shows in the C&S Top 100 list released by TAM, confirming its undisputed leadership into the New Year as well.

Launched on January 24, talent show Kuch Kar Dikhana Hain tops the list of new programmes with a TVR of 6.07, followed by comic fantasy Shararat at 5.45 and Small Wonder-remake Karishmaa Ka Karishmaa at 4.25. Drama series Kashmeer, launched on January 16, has a decent score of 4.1 this week to 4.68 in the week of January 12-18, 2003.

In total, STAR has a record 53 shows in the C&S Top 100, with the Top 10 predictably dominated by the three 'K serials': Kyunki, Kahaani and Kasauti Zindagi Kay. Kahaani is the leader with a TVR just inside 10 (9.99 and 9.83) for episodes telecast on January 20 and 21. Kyunki comes third with a score of 9.75 (episode telecast on January 21).

Positions four to 10 read as follows: 9.69 (January 22, 2003, episode of Kahaani), 9.5 (January 20, 2003, episode of Kyunki), 9.14 (January 22, 2003, episode of Kyunki), 8.53 (January 23, 2003, episode of Kahaani), 8.32 (January 23, 2003, episode of Kyunki), 8.08 (January 21, 2003, episode of Kasauti) and 7.88 (January 22, 2003, episode of Kasauti), respectively.

Sony too can draw some respite, with new entrant Devi launched a few months ago on Friday at 9.00 pm, leading the pack with a score of 3.44 (episode telecast on January 24). The spillover effect is obvious with audiences staying on to sample Heena and CID at 9.30 pm and 10.00 pm on January 24, resulting in a TVR of 3.3 and 2.98 respectively. Kkusum completes the line-up for Sony with three episodes - January 23, 22 and 21 - attracting figures of 2.76, 2.7 and 2.61.

ZEE remains conspicuously absent in the C&S Top 100, while Eenadu TV finds a mention at the bottom of the list (No. 98) with Telegu feature film, Sardukupodam Randi, at 2.42 (telecast on January 25).

The struggle between sisters Sun TV and Gemini TV seems similar to the one between STAR and Sony, with the former walking away with a total of 34 shows, and the latter having to make do with just six. The top grosser for Sun TV is Tamil serial Metty Oli at 4.21 (episode telecast on January 24) and 4.16 (episode telecast on January 23), respectively.

Interestingly, this week marks a clean sweep for daily dramas rather than movies, which had been the trend at Sun for the last few weeks. Apart from Metty Oli (telecast at 7.30 pm), Tamil serials, Alaigal (telecast at 9.00 pm) and Annamalai (telecast at 9.30 pm) figure prominently in the Top Nine, while Tamil feature film Amman comes in at No.10, with a score of 3.66 (telecast on January 19).

Gemini has dance show Dance Baby Dance in the lead at 2.87 (telecast on January 25), followed by sitcom Amrutham at 2.75 (episode telecast on January 19) and serial Ninne Pilladata at 2.64 (episode telecast on January 21). The line-up for the Telugu channel is completed with new entrant, Kkalavaari Kkodalu at 2.47 (episode telecast on January 20), and the January 23 and 22 episodes of Ninne Pilladata at 2.46 and 2.42, respectively. © 2003 agencyfaqs!

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