MAX and MAA in TAM weekly 100

The sixth week of 2003 (February 2-8) has two cricket shows in the TAM Top 100. The first is a show on MAX, which also figured in the January 26-February 1 week list at No 80 (for the telecast of Lagaan on January 26), and the second is one on digital Telugu channel MAA, which was launched in April last year as an alternative to Eenadu and Gemini TV. For the week February 2 to 8, MAX is at No 62 for the telecast of Extraa Innings (on February 8) with a score of 3.0 while MAA occupies the final position with cricket match STAR Cricket Live (telecast on February 2) at 2.3.

STAR Plus continues to be in a commanding lead with a total of 49 shows, which is four less than the figure last week. Kyunki is the top TVR grosser with a score of 10.9 (episode telecast on February 5) followed by the February 5 and 3 episodes of Kahaani with figures of 10.3 and 9.8 respectively.

Positions 4 to 10 (in fact till 22) is a STAR minefield with the scorecard reading as follows: 9.4 (February 3 episode of Kyunki), 9.2 (February 4 episode of Kyunki), 9.0 (February 4 episode of Kahaani), 8.5 (February 6 episode of Kyunki), 8.4 (February 3 episode of Des Mein Nikla Hoga Chand), 8.3 (February 5 episode of Kasautii Zindagii Kay) and 7.7 (February 3 episode of Kasautii Zindagii Kay).

Sony has a total of five shows, which is three up from the paltry figure of two last week. The leader of the pack is Heena with a score of 2.9 (episode telecast on February 7) followed by CID at 2.6 (episode telecast on February 7). The February 6, 5 and 4 episodes of Kkusum complete the line-up for Sony with scores 2.6 (for the first two episodes) and 2.4 for the last.

ZEE has a solitary position in Thursday Premiere Akhiyon Se Goli Maare (telecast on February 6) at No 83 with a score of 2.7. For the week under consideration, Kuch Tum Kaho, Kuch Hum Kahein (telecast on January 30) was at No 84 with a TVR of 2.6.

Sisters Sun and Gemini of the Sun Network (promoted by Kalanithi Maran, son of Union Commerce Minister Murasoli Maran and grand nephew of DMK chief M Karunanidhi) occupy a total of 37 and 6 spots, a disparity akin to STAR and Sony in the Hindi market.

For Sun TV, the top TVR grosser is Tamil serial Annamalai at No 23 with a score of 4.6 (episode telecast on February 4) while Gemini TV has the bankable Telugu serial Ninne Pilladata at No 63 with a score of 3.0 (episode telecast on February 4).

Interestingly, Sun seems to have departed from its earlier strategy of telecasting movies during prime time on weekdays. The weekly mix now includes daily soaps (Annamalai, Metty Oli, Alaigal, Varam, Nambikkai - Sun TV, Mangalyam), thrillers (Velan and Soolam) and comedies (Chinna Paapa Periyar Paap) with the weekend reserved for movies (Aasayil Oru Kaditham, Vettaikkaran and Ethirum Puthirum) - evident in the current week.

For Gemini TV, it is serials that are driving viewership (Gaayathri and Kkalavaari Kkodalu feature in the Top 100 apart from Ninne Pilladata) with a lone movie entry in Thammudu (telecast on Saturday, February 8) with 2.9 (No 65). © 2003 agencyfaqs!