When Jayshree Sundar joined as the head (senior associate director) of Leo Burnett, Delhi, she stated her mandate was to make Leo Burnett stronger and a 'quality' player. It has been barley a month since then and she has started putting her crack team together. The two new people to have joined her team are Ali Imran as vice-president and Rupam Borah as creative director.
Like Sundar, Imran began his career with Lowe (then Lintas). During his nine-year stint (between 1991 and 2000) in client servicing, Imran got the opportunity to work on some of the agency's key brands - Nestle, Maruti, Xerox and Gillette. In 2000, Imran decided to take a break to pursue higher studies. He was back in action in 2002 as the associate vice-president of Barista. In the one year he had on the other side of the fence - marketing - Imran says he picked up some valuable experience. But he knew he had to get back to his roots, advertising. "I got back to advertising the minute the opportunity came along," remarks Imran.
For Borah, joining Leo Burnett was homecoming of sorts. "When I first came to the Leo Burnett office, I just fell in love with the place," remarks Borah, who won the American Marketing Effectiveness Award in 1996 for the Carrier campaign, as well as the Best of Bates Asia award, again for Carrier.
Borah started his career in Clarion (now Bates), Delhi, and worked there between 1994 and 1997. He then joined O&M, where he worked for a year before moving back to Bates. In 2000 he was transferred to the Kolkata office of Bates. Now with the Leo Burnett job, he's back in Delhi and enjoying the delights of 'red apples' (seen at the reception desk of all Leo Burnett offices worldwide), the 'colourful curtains' and the 'cute café'.
But life is not going to be a peach for long. Together, the team is mandated to produce good work. "While for others the objective is to make business, for us at Leo Burnett it is important to have a good team in place," points out Sundar. Â© 2003 agencyfaqs!First Published : February 20, 2003