MAX's Extraaa Innings on TAM Top 100

The final match of the World Cup 2003 may have been an event many Indian viewers would like to forget, but for hybrid channel MAX from Sony Entertainment Television, it was a befitting culmination to a two-month roll. For the week of March 23-29, the finals held pole position in the TAM C&S Top 100 with TVRs of 24.1, 22.6 and 21.6 respectively. Wrap-around show Extraaa Innings comes in at Nos 4 and 5 with TVRs of 18.9 and 11.9 respectively.

Regulars, Kyunki, Kahaani and Kasautii Zindagii Kay have been pushed down the ladder due to the climax of the World Cup. Kahaani Ghar Ghar Ki, the Balaji soap telecast at 10.00 pm on STAR Plus occupies positions 6 and 7 with scores of 11.5 (episode telecast on March 26) and 11.3 (episode telecast on March 24) respectively.

The mother of all soaps, Kyunki Saas Bhi Kabhi Bahu Thi, telecast at 10.30 pm on STAR Plus comes in at Nos. 8 and 9 with scores of 11.2 (episode telecast on March 26) and 11.1 (episode telecast on March 24) respectively.

The Top 10 line-up is complete with another entry of Extraaa Innings with 11.1, highlighting the intensity with which C&S viewers were tracking the India-Australia one-dayer on March 23.

Despite the setback, STAR Plus enjoys a whopping 57 slots in the Top 100, while MAX has 12 entries to its credit.

Hindi general entertainment channel SET has just three shows in the Top 100 - Kkusum with 3.2 (episode telecast on March 27), CID with 2.7 (episode telecast on March 28) and Heena with 2.3 (episode telecast on March 28).

Terrestrial channel DD1 also figures in the C&S list owing to the simulcast of the World Cup finals on March 23. It enjoys three spots, at Nos 40, 42 and 100 with scores of 4.4, 4.3 and 2.3 respectively.

Telugu channel Gemini TV from the SUN Network is down to a solitary position, while flagship Tamil channel SUN TV occupies 24 spots in the Top 100.

The TVR grossers for SUN are the March 25 episodes of serials Alaigal and Metty Oli - both enjoying a score of 3.6. Much like STAR Plus in the Hindi market, SUN seems to be relying on a heavy dose of daily serials, the cornerstone of which is the triumvirate of Alaigal (telecast at 9.00 pm), Metty Oli (telecast at 7.30 pm) and Annamalai (telecast at 9.30 pm), reminiscent of Kyunki, Kahaani and Kasautii Zindagii Kay on STAR Plus.

Gemini has been sliding down the list with fewer entries week-after-week with the result that only Ninne Pilladata, the prime time soap telecast at 8.00 pm, appearing in the current list with a score of 2.4 and a rank of 94 for the episode telecast on March 25

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