Piyush Pandey on YoungGuns 2003 Advertising jury

Adding to the long list of credits to his name, Piyush Pandey, group president & national creative director, O&M India, finds a place in the 14-member Advertising jury of the YoungGuns International Advertising & Design Awards 2003. Pandey, who will be judging work in the Advertising category, is part of a jury that includes Mark Tutssel (Leo Burnett, Chicago), Antony Nelson (Fallon, London), Richard Maddocks (Colenso BBDO, Auckland), Dejan Rasic (BMF, Sydney), Kash Sree (Leo Burnett, Chicago), Jeff Labbe (Leo Burnett, Chicago), Renee Lim (Saatchi & Saatchi, Hong Kong), Eduardo Lima (F/Nazca Saatchi & Saatchi, Brazil), Dave Bell (KesselsKramer, Amsterdam), Pann Lim (Kinetic, Singapore), David Bell (AXIS Media School, New Zealand), Martin Ringqvist (Forsman & Bodenfors, Sweden) and Maurice Wee (Saatchi & Saatchi, Hong Kong).

For those unfamiliar with YoungGuns, the award is one of the ‘youngest' among international awards - in more than one sense of the word. For entry to these awards is restricted to those under 30 years of age, the idea being to provide "a platform of expression for young advertising and communication professionals". Past winners of these awards include Antony Nelson (Advertising YoungGun of the Year 2002), co-creator of last year's famous print campaign for Club 18-30 (which won, among many other awards, the Grand Prix at Cannes). For the record, the call for entries for this year's awards opens on July 01.

An official communiqué pertaining to this year's Advertising jury states, ‘In 2003 YoungGuns continues its tradition of having one of the most internationally diverse juries brought together for any award show. As an international award receiving entries from around 48 countries each year, YoungGuns understands the importance that each region (North America, South America, Europe, Asia and Oceania) is represented.' The release further quotes Jason Bernard Williams of YoungGuns as saying, "The jury is the key to any award. With YoungGuns, our jury is truly international. Its quality, experience and unique perspective are the reason that people enter and also why the award has so much credibility."

Specific to Pandey's presence in the jury, the release says, ‘We are honoured to have Piyush Pandey, as a member of the YoungGuns 2003 Advertising Jury… His creativity has earned him the respect of the industry around the world and we believe he will provide a perspective rarely seen in other awards.'

Pandey, for his part, says that he is "looking forward to the judging in a big way". Speaking to agencyfaqs!, he said, "This is going to be very interesting because on view would be the work of youngsters from all over the world. This is a business of young people who bring fresh ideas into advertising, so it should be exciting. Also, those who win here could well be people who are already making things happen in advertising… people who are winning at the larger award shows. I think this award would serve as a pointer to what the future of advertising would be like over the next 20 to 25 years." © 2003 agencyfaqs!