The footprint of Indian advertising is firmly imprinted on the world stage. And nothing bears this out more than the fact the pieces of Indian creativity are increasingly being recognized as specimens of good advertising, not just at award shows or in niche publications, but also in mainline media.
So, while last year, Mudra Communications' anti-smoking ad ('Godfather') was picked for airing on popular London-based television show Tarrant On TV, this year, three television commercials created by Ambience Publicis have been selected to be aired on Commercial Breakdown, a hugely popular show on BBC ONE. The commercials in question are the 'fly' ad for Nutrela, the 'airport' ad for Tata Press Yellow Pages and the 'pee' ad for Planet M.
Commercial Breakdown, a longstanding comedy series in the UK, showcases funny television commercials from around the world. The show, which debuted on BBC ONE in 1991, is produced by London-based production company Celador Productions - which also produced iconic game show, Who Wants To Be A Millionaire? Commercial Breakdown is among the many humour-based shows that Celador produces for BBC ONE.
Interestingly, it was Celador that first got in touch with Ambience. "We got a letter from them some 10 days ago, telling us that they would like to include the Nutrela film in Commercial Breakdown," explains Manish Bhatt, creative director, Ambience Publicis, who, along with partner B Raghu, has scripted all three commercials. "They had apparently seen the Nutrela film at Cannes and liked it. Celador also requested Ambience to send them a showreel of our work, so we did." It was the reel that prompted Celador to add the Tata Yellow Pages and Planet M ads to the shopping cart.
"It feels nice seeing good work being appreciated," Bhatt smiles. "More importantly, these three ads are being showcased in a programme that is about the world's funniest commercials. It gives us satisfaction seeing that our effort to bring out a smile has had an effect." © 2003 agencyfaqs!