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Piyush Pandey on Ogilvy's World Creative Council

By , agencyfaqs! | In | July 16, 2003
Pandey has been inducted into the Worldwide Creative Council, which evaluates creative standards, and formulates the creative agenda within the Ogilvy network


The credits keep rolling in for India's champion Lion hunter, Piyush Pandey.

After having been feted by international award committees and independent media publications, it's now the turn of parent agency Ogilvy Worldwide to best a new honour on O&M India's group president & national creative director. Pandey has been inducted into Ogilvy's Worldwide Creative Council, the global agency's famed inner circle that sets and evaluates creative standards, and formulates the creative agenda within the Ogilvy network. The 12-member Creative Council comprises leading creative lights from within the Ogilvy galaxy, and is headed by Robyn Putter, O&M's creative head.

"This is a recognition of an individual's creative contribution to O&M, and the role this individual can play in setting creative standards for O&M, worldwide," Pandey said, speaking to agencyfaqs!. "The Creative Council analyzes the performance of O&M vis--vis the rest of the world and recommends a course of action that would enable the agency to make a distinct mark in creative. It is this body that decides what the best of Ogilvy has been (for the record, the Council selects all the work that makes it to Red Hot, the agency's annual creative book and reel), and what the best of Ogilvy should be. My inclusion in Ogilvy's topmost body is a great honour, and I can only say is I am happy to be in great company."

Incidentally, Pandey is one of the two Asians who have been inducted into the Creative Council - the other being the agency's Singaporean creative brain Tham Khai Meng, who is also co-chairman of O&M Asia-Pacific. "It is a huge thing for India to be represented in the Council, as, at the end of the day, this nomination is the result of all the effort and hard work all of us at O&M India have put in all these years," says Pandey. "It was all this effort that made India a significant contributor to O&M Worldwide, and my being on the Council is but the effect." © 2003 agencyfaqs!

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