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Consolidation of dotcoms continue

planetcustomer.com, India's complete consumer community portal, has entered into a strategic alliance with shubhyatra.com

agencyfaqs! News Bureau

NEW DELHI

planetcustomer.com, India's complete consumer community portal, has entered into a strategic alliance with shubhyatra.com. This will allow each of the alliance partners to draw on the other's strengths to reach a wider audience. Users at planetcustomer.com will have access to more travel-related information and services through the link to shubhyatra.com on the site.

At the same time, users logging on to the shubhyatra site can get directly linked to planetcustomer.com for feedback, special offers, and consumer reviews and ratings on any travel-related services.

Launched in January 2000, planetcustomer.com is India's first portal for the consumer. The portal is aimed at creating a ‘complete consumer community' - a world of better informed and more satisfied consumers. It helps consumers in making informed purchase decisions by providing comprehensive information on companies, products and brands.

The portal's services include customer feedback, discussion forums, market surveys, promotional offers, consumer reviews and ratings. Consumers can even share and learn from other consumers' experience, rate and review products and services, and interact directly with the companies - in effect, making the market a consumer-driven one. The new tie-up will give it access to the huge database of discerning travellers that shubhyatra.com has built up.

Recently adjudged the Best Travel Site of 2000, shubhyatra.com, addresses the traveller in India - both domestic and the overseas tourist. It offers detailed information on interesting destinations, besides providing the user with information on connecting trains and flights.

Smart route-finders, intuitive search engines and wizards are aimed at mining customised information in a jiffy without deluging the user.

Speaking about the tie-up, Sunil Mirani, director, planetcustomer.com, said, "planetcustomer.com and shubhyatra.com share a common goal of creating a complete community of well-informed, empowered consumers. Through this partnership we hope to complement each other's offerings."

Nilesh Korgaokar of shubhyatra.com. added, "The partnership with planetcustomer.com allows us to provide a more focussed service to our users. It fits in with our strategy of providing more value to our customer and our pledge of being a complete travel companion."

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