Consolidation of dotcoms continue, India's complete consumer community portal, has entered into a strategic alliance with

agencyfaqs! News Bureau
NEW DELHI, India's complete consumer community portal, has entered into a strategic alliance with This will allow each of the alliance partners to draw on the other's strengths to reach a wider audience. Users at will have access to more travel-related information and services through the link to on the site.
At the same time, users logging on to the shubhyatra site can get directly linked to for feedback, special offers, and consumer reviews and ratings on any travel-related services.
Launched in January 2000, is India's first portal for the consumer. The portal is aimed at creating a 'complete consumer community' - a world of better informed and more satisfied consumers. It helps consumers in making informed purchase decisions by providing comprehensive information on companies, products and brands.
The portal's services include customer feedback, discussion forums, market surveys, promotional offers, consumer reviews and ratings. Consumers can even share and learn from other consumers' experience, rate and review products and services, and interact directly with the companies - in effect, making the market a consumer-driven one. The new tie-up will give it access to the huge database of discerning travellers that has built up.
Recently adjudged the Best Travel Site of 2000,, addresses the traveller in India - both domestic and the overseas tourist. It offers detailed information on interesting destinations, besides providing the user with information on connecting trains and flights.
Smart route-finders, intuitive search engines and wizards are aimed at mining customised information in a jiffy without deluging the user.
Speaking about the tie-up, Sunil Mirani, director,, said, " and share a common goal of creating a complete community of well-informed, empowered consumers. Through this partnership we hope to complement each other's offerings."
Nilesh Korgaokar of added, "The partnership with allows us to provide a more focussed service to our users. It fits in with our strategy of providing more value to our customer and our pledge of being a complete travel companion."
© 2000 agencyfaqs!

First Published : June 24, 2000

© 2000 agencyfaqs!