Anxiety mixed with excitement is what marks the mood at JWT, Bangalore. Excitement, because JWT, Bangalore, has won two Finalist nominations at The Advertising Festival (TAF), being held at The New York Hotel at Disneyland in France. While one is in the Best Use of Outdoor Design category (for Madura Garments), the other is for the Best Use of Radio (for Spice Telecom). And anxiety because the four-day advertising festival began yesterday (September 2) and the final results are just round the corner.
Dhunji Wadia, vice-president & general manager, JWT, Bangalore, says, "To be the only Indian agency to feature among the finalists at this prestigious event is a record. We are proud of this recognition. We hope to improve our performance as we go further."
JWT, Bangalore, has tasted success several times in the last two years, winning 76 awards in national and international platforms. This includes over 10 international awards at the New York Festivals, Midas, YoungGuns and other global platforms. "These awards have come for almost every client of ours - Hindustan Lever, Spice, i-Flex, United Breweries, DNA Networks and, of course, Madura Garments," says Dhunji Wadia.
While the work on Madura Garments has won acclaim in India already, this is its first international recognition. The agency's work on Spice has won several awards internationally. This includes WorldMedals at The New York Festivals for the last two years in a row, Silver Bullet at the YoungGuns International Festival (India's only award winner at YoungGuns in 2002), plus awards at most Indian awards functions - including AAAI, various AdClubs and even the RAPA. "TAF will be a welcome addition," adds Wadia.
The best thing about these nominations is that they come in categories that are not considered 'mainstream', or perhaps in the same league as print or television. "Every medium has its own unique potential. Unfortunately, all of them do not feature in every media plan, and when it does it is seldom explored to the fullest. It is for the agencies to recognise and convince clients to take media like radio and outdoor seriously. Radio can be termed as The Theatre of the Mind and outdoor the Omnipresent. There is scope for both these media to cut through clutter and deliver powerful and effective communication at a high frequency," says Wadia. © 2003 agencyfaqs!