Mohit Beotra to take charge of Lowe, Delhi, as executive vice-president

By , agencyfaqs! | In | January 09, 2004
Beotra will move from Bharti Enterprises, where he is vice-president, in-charge of the pre-paid business of Airtel

Mohit Beotra, who is currently vice-president, in-charge of the pre-paid business of Airtel, is slated to take charge of Lowe's Delhi office as executive vice-president. He is expected to assume his new role in the "next 10 days". Beotra will be stepping into the shoes of Santosh Kumar Sood, who left Lowe in October 2003, to join Rediffusion DY&R a month later.

In a sense, this would be homecoming for 36-year-old Beotra, who started his career in Lowe, Kolkata, immediately after passing out from IIM, Kolkata. After close to four years in the city, Beotra put in another six years at Lowe, Mumbai, before heading off to the UK. He worked there at a technology company for two years and returned to India in December 2001 to join Bharti as chief marketing officer, Delhi circle.

At Lowe, Beotra would have his task cut out for him. In the last three months or so, more than half a dozen key executives have quit Lowe, opening the flanks for poaching of people and accounts. Around the same time, Lowe also saw the exit of a plum account in Korean consumer durables company LG, which split the advertising business between McCann Erickson and O&M in early November 2003.

It is obvious the Lowe brass has lost no time in trying to put the branch back on track. In December, Anil Thakraney, earlier editor, The Brief, joined Lowe as creative head. With Beotra at the helm, the Delhi branch of Lowe, it is obvious, would look to aggressively pitch for new businesses to compensate for the Rs 75-crore LG business last year. "The mandate for these two gentlemen would be to put a team together, provide stability to the branch and grow the business determinedly," said a source close to agencyfaqs!. © 2004 agencyfaqs!

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