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Virat Tandon of Contract to join Lowe, Delhi, as vice-president

By , agencyfaqs! | In | February 19, 2004
Rajat Johri would step into Tandon's shoes in Contract as group associate director


Lowe has been in the news over the past few months for various reasons. And here is one more development that puts the agency back in the headlines. Virat Tandon, who was associate vice-president, Contract, has put in his papers, and is slated to join Lowe on February 23. Confirming Tandon's appointment, Mohit Beotra, executive vice-president, Lowe, said, "He (Tandon) would help us run the business and put Lowe on the growth path."

On his part, Tandon, who just drew the curtains on his three-and-a-half-year stint at Contract, is looking forward to his new assignment. He said, "Lowe is a formidable agency. I have always admired its aggression. It is this quality that has pulled me to the agency."

Contract too has given Tandon a great time but the whole feeling of getting too comfortable at a place made him nervous. "In these three-and-a-half-years at Contract I have built good relations with the clients and the with people at the agency. However, when I was offered a position at Lowe, it made me think. I felt it was time to move on to bigger challenges."

Tandon launched his career in public relations, but in a year's time he was certain that advertising was the industry he wanted to be in. He joined Rediffusion DY&R in 1993 and moved to Grey in three years. In the year 2000, he moved over to Contract.

On Tandon's exit, Rajat Johri, who was with Lowe, Dubai, will move to Contract, Delhi, as group associate director on Dabur and Domino's. Alongside, Contract has taken on a few more hands to beef up the creative team in the capital city. These include Amit Shankar and Peter Rufus, who have moved from Grey Worldwide. Ex-Equus Red Cell hand Uddalak Gupta has joined Contract as creative director. It is obvious, the focus of Contract at this point is "capability building". "Our agenda at the moment is to put together a strong team," admits Pankaj Mridul, senior vice-president, Contract. © 2004 agencyfaqs!

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