Lintas' IMAG forms seven-member executive council

By , agencyfaqs! | In | March 18, 2004
Lintas India's Integrated Marketing Action Group (IMAG) has announced the formation of a seven-member executive council to help it manage 'rapid growth'

Integrated Marketing Action Group (IMAG, which constitutes Lintas India's integrated communications businesses) has announced the formation of a seven-member executive council to help it manage 'the rapid growth that it has been experiencing in the last few months', says an official communiqué released to the press yesterday. The executive council, the press note adds, will comprise presidents of the different units under the IMAG fold, and the council members 'will be responsible for the overall IMAG product and delivery, in addition to that of their own units'.

Industry veteran and old Lintas hand Usha Bhandarkar is joining the council as creative & strategic planning director. Besides Bhandarkar and Ashish Bhasin (director - IMAG, Lintas India), the executive council will include Debashis Das (of Linterland), Chandradeep Mitra (of Lowe Personal and Lowe Healthcare), Ameer Ismail (of LinOpinion and Advent), and Sabyasachi Mishra and Colette Austin (of design unit, d-Cell).

Quoting Bhasin, the press release said, "In order to provide a true brand experience to the consumer, and to provide clients with a single-window, integrated communications product, IMAG was set up last year. This has been such a success and is such a high-growth area for us that we need to gear ourselves for larger challenges. We probably have more business than we can handle in most of our units, so we need to ramp up. We are also entering new areas of business almost on a regular basis. This needs a robust, senior managing team, hence the formation of the executive council. It has cherry-picked professionals, the best in their fields in the country today, which has been part of the reason for our high growth and success."

IMAG, for the record, comprises Linterland (a 9,000-strong rural communications network), Lowe Personal (DM and CRM), LinOpinion (PR), Advent (events), d-Cell (design), Lintertainment (entertainment marketing), Lowe Healthcare (healthcare and advertising) and Aaren Initiative (outdoor). © 2004 agencyfaqs!

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