Yesterday, this website had carried a report on Saatchi & Saatchi India winning a bronze Clio for its campaign entry for The Lions Club of Babulnath in the Innovative Media category. While agency executives had refrained from commenting on the development, sources close to agencyfaqs! had confirmed the news of the win. Well, as it turns out, Saatchi India has indeed made an impact at this year's Clio Awards - by winning not one but two bronze Statues. The agency has claimed its second bronze Clio for its campaign entry for detergent brand Ariel, also in the Innovative Media category.
The twin bronzes that Saatchi India has claimed are, however, the only winning entries from India at Clio 2004, which concluded at Miami Beach, Florida, on the day before. India, it may be recalled, had 10 entries in the shortlist - two pieces of creative each from Saatchi India, Ambience Publicis and Leo Burnett India, and one entry apiece from McCann-Erickson India, Alok Nanda and Company (ANC), JWT India and Mudra Communications. Saatchi, as is apparent, has been able to successfully convert both its shortlisted entries into metal.
While the Ariel campaign is the creation of Saatchi's Bangalore office (the credits go to Vinod Lal Heera Eshwer, Dinesh TP and ex-creative head Ryan Menezes), the campaign for The Lions Club of Babulnath is Saatchi Mumbai's contribution to the agency's international awards haul. The Lions Club campaign is the work of Kalpesh Patankar, Makarand Patil, Prabhakar Bolar, Vinay Patil and Sean Colaco.
The two bronze awards this year come in the wake of the silver Statue that the agency won for the 'clips' hoarding for Ariel last year. "Yes, we've won two bronze Clios - I guess the Clio Awards are proving to be lucky for us," chuckles Sean Colaco, senior creative director, Saatchi & Saatchi India, speaking to agencyfaqs! briefly. He adds that the agency's Mumbai office also has an entry in the Sector Showcase D&AD 2004. "Our work for BPCL (the anti-pollution ambient media campaign for Bharat Petroleum, which claimed an Abby gold in the Outdoor category) has been featured in the D&AD showcase in the Automotive category," he says. "It is a campaign that has impressed quite a few people, so let's see if it gets us anything in the remaining international awards." © 2004 agencyfaqs!First Published : May 20, 2004