The Advertising Agencies Association's Triple A Awards is now going to be seen in a new avatar. The Triple A Awards, launched in 1995, has now been recast with the view to make it more popular, encourage participation and
make the awards more affordable.
According to a press note, Sam Balsara, President of AAAI, said "We did not want to have awards just for the sake of awards. Every single element was looked into, questioned and then retained or recast. In the last few years, advertising awards have become a business by themselves for the organisations who run them. Our member agencies are already reeling under pressure and our focus at the association is to promote and foster creativity. In light of this, we have persuaded two of the country's largest media organizations - The Times Group and STAR TV to come forward and support the Triple A Awards, both editorially and financially."
As a result of the partnership with STAR TV and the Times Group, the Association is bringing down the entry fees from Rs 1,000 to a nominal Rs 100. "The balance is going to be contributed by the two media organisations," adds Balsara.
In addition, the reference year for the submission of the work in the contest too has been changed. "The reference year has been changed from the commonly followed January-December to July-June, thus enabling all work created during the period January-June to be evaluated quickly after it is released. And secondly, there would be a senior creative person who would head the jury whose name will be disclosed over the next few weeks," says Madhukar Kamath, Chairman of Triple A Awards Committee.
In fact, call for entries would be sent out to member agencies in the next fortnight and the last day for receiving entries is August 15, 2004. The winners will be announced in a special edition of Brand Equity in the month of October 2004 and the actual presentation ceremony will be featured on STAR TV, a week after the announcement in Brand Equity. © 2004 agencyfaqs!