TBWA Cochin has bagged the top honours at the Cochin Ad Club annual awards, titled Cards '04, for creative excellence, on Saturday.
The agency pocketed an impressive haul of two golds, three silvers and four bronze medals for its advertising campaigns released during 2003.
Of the three golds awarded this time, two went to TBWA's work for Malayala Manorama. The gold winning entries were for Malayala Manorama's Onam Chitrakatha (a direct mailer) and the Onam campaign (press - colour).
Stark Communication, a Thiruvananthapuram-based agency, bagged the other gold for its work on Kerala Tourism Development Corporation.
TBWA got its silvers for a public service poster on literacy, corporate brochure and press colour campaign on the Cricket World Cup - all done for Malayala Manorama.
Cochin-based agency Maitri also won silvers for its campaigns of BPL Mobile, and for various products of the Mathrubhumi group of publications. FCB Ulka, Cochin won a silver for Peves Public School, and so did Jelicta for its work on classified section of Mathrubhumi.
As for bronze medals, TBWA got the lion's share with four medals for Outdoor, POP-poster, single press black/white and black/white campaign categories.
Notwithstanding the fact that the Cochin Ad Club does not have any 'Advertiser of the year' category, it was apparent that Malayala Manorama was in the limelight, the highest awarded client with six honours - 2 gold, 3 silver and a bronze.
With these wins, TBWA, Cochin has won more than 40 awards for creative excellence in the last four years, which includes the prestigious Abbies in 2003, and seven awards at Spark 2004, held earlier this year in Chennai.
"We are fortunate to have clients like Malayala Manorama, who demand and approve such work that gets recognized and imitated", Sunil Thoppil, creative director and branch head, TBWA, Cochin, said.
Varghese Chandy, general manager (marketing operations) at Malayala Manorama commented, "It is a delight to see our brand getting such creative awards and we appreciate creative efforts of our agency TBWA. Such exemplary work will help Kerala brands get noticed and recognised on national and international levels." © 2004 agencyfaqs!