After a fiercely contested pitch that involved 27 agencies, the Karnataka Tourism advertising account has finally gone to Triton Communications.
Ali Merchant, director, Triton Communications said, "Over the past year, we have made investments in our Bangalore office, which are starting to pay off. Winning this prestigious account is the just impetus that this office required."
The account, that was earlier with Stark, has moved to Triton after a pitch that was held in March earlier this year. Triton was selected on the basis of the strategy, the creative and the financial bid. For Triton, Bangalore, this win is a feather in its cap.
Action in the tourism sector is hotting up with both domestic and international traffic on the rise. The sector is expected to see fierce competition with all states vying to get a slice of this very lucrative pie.
Renton D'souza, executive creative Director, Triton Communications said, "In looking at Karnataka from a communications perspective, we found enormous diversity and an 'unspoilt' image. Every destination has something different and exotic to offer. The diversity became the cornerstone of the strategic and creative differentiation that we created. The opportunities are immense and we see exciting times ahead."
The appointment of Triton Communications is for a period of two years. The agreement was signed on August 26, 2004.
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