IRS Round 2 results: Dainik Jagran retains number 1 slot

As per the Indian Readership Survey (IRS) Round 2, 2003-04, Dainik Jagran continues to be the leading publication in the country, with an all-India readership (both urban and rural) of 1.64 crores. The readership of Dainik Jagran has grown by 4 per cent from the last round of IRS. In round 1 of IRS 2003-04, Danik Jagran had a readership of 1.57 crores.

The Survey's top 10 positions in terms of both urban and rural all India readership have remained virtually unchanged, as compared to IRS Round 1, 2003-2004.

Following Dainik Jagran is Dainik Bhaskar with a readership of 1.34 crores. In fact, the readership of Dainik Bhaskar has declined from 1.36 crores in the round 1 of IRS 2003-04. Malayala Manorama's readership has grown to 92.07 lakhs - making it the third-highest read publication. The fourth- highest read publication in the country is Daily Thanthi with a readership of 91.48 lakhs. In round 1 of IRS 2003-04, Daily Thanthi's readership was 88.71 lakhs.

The fifth and sixth positions are held by Amar Ujala and Eenadu with a readership of 88.51 lakhs and 81.11 lakhs, respectively. Hindustan which was in the ninth position in round 1 has moved up to the number 7 position with a readership 79.40 lakhs. In fact, the readership of Hindustan has grown by 8 per cent from the last round of IRS.

Mathrubhumi maintains its eighth position with a readership of 73.65 lakhs.

Lokmat (combined edition: Lokmat appears in two avtaars, Lokmat and Dainik Lokmat. Dainik Lokmat has Ahmedabad, Aurangabad, Greater Mumbai and Solapur editions, while Lokmat has Akola, Nagpur, Jalgaon, Nashik and Pune editions.) moves to the ninth position with a readership of 72.84 lakhs.

Interestingly, Saras Salil is the only magazine to be among the top 10 with a readership of 72.75 lakhs.

Among the top 10 magazines all languages, Saras Salil is in the number 1 position with a readership of 72.75 lakhs followed by India Today (English) with a readership of 41.96 lakhs. Malayala Manorama (Weekly) is the third-highest read magazine with a readership of 38.98 lakhs. India Today (Hindi) comes at the number 4 position with a readership of 38.85 lakhs. Vanitha (Malayalam) is the fifth-highest read magazine with a readership of 37.71 lakhs. The sixth and seventh position is held by Grihasobha and Pratiyogita Darpan with a readership of 36.80 lakhs and 30.03 lakhs, respectively. Cricket Samrat follows next with a readership of 26.53 lakhs. Meri Saheli and Balarama comes in next at the ninth and tenth positions with a readership of 26.34 lakhs and 25.27 lakhs, respectively.

© 2004 agencyfaqs!