Ride-sharing app Go-Jek is solutions-oriented

By afaqs! news bureau, New Delhi, September 07, 2017
Considering the traffic woes of Indonesian cities and the fact that mobile penetration lags behind TV penetration, what makes ride sharing app Go-Jek so popular with 44 million downloads?

Go-Jek had its priorities right ever since it started business in 2010. The brand, that is a ride hailing company, first helped Indonesians receive their shopping goods quicker with the launch of a mobile app. Next came food delivery, on-demand shopping, event ticketing services, online ticketing services and a car maintenance service. How many ride-hailing services can boast of that?

According to analysts, Go-Jek focuses on the pain points that people experience in fast-growing cities, not just Jakarta. But how does it get the message across considering that TV penetration in Indonesia outstrips mobile penetration? What about competition like Uber?

The company promises that it will continue to keep its ears closely to the ground to listen for any potential problems that Indonesians will face. Moving on, it has also previously said that it has no plans for further expansion of its services after opening an office in India, while it focuses on expanding at home in Indonesia, where its service is available in 25 cities. It also opened an office in Singapore earlier this year to focus on data science.

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Source : http://www.thedrum.com/news/2017/09/07/how-go-jek-problem-solved-its-way-the-hearts-indonesians