Spotify's latest billboards highlight users' 'questionable listening habits'

A Spotify ad in New York City reads: “Dear person who made a playlist called: ‘One Night Stand With Jeb Bush Like He’s a Bond Girl in a European Casino. We have so many questions.” Another one says,“Dear 3,749 people who streamed ‘It’s the End of the World As We Know It’ the day after the Brexit vote, Hang in there.” These is two of the creatives that the music streaming company has put out in billboards in the US, UK, France, and Denmark.

Developed by Spotify's internal creative team, these quirky, funny spots have used the music app's listeners in different geographical to glean some fun insights.

Here's another one:"Dear person who played ‘Sorry’ 42 times on Valentine’s Day, What did you do?”

Spotify CMO Seth Farban has been quoted saying that, "There has been some debate about whether big data is muting creativity in marketing, but we have turned that on its head. For us, data inspires and gives an insight into the emotion that people are expressing."

Source : http://thenextweb.com/music/2016/11/30/spotify-is-using-billboards-to-call-users-out-on-their-questionable-listening-habits/