Las Vegas' thank you note

By afaqs! news bureau, New Delhi, October 06, 2017
"We've been there for you during the good times. Thank you for being there for us now." Just two lines from Las Vegas Tourism to express solidarity.
#VegasStrong ad

The message is everywhere. While some are rotating ads, others are just regular black billboards with white copy.

The Tourism Board was just thanking to the tourists and the many around the world who have offered support since last Sunday's tragic shooting incident. Las Vegas was following what many US cities in mourning have done. Look back on the 'United we Stand' ads after 9/11 or #Boston Strong after the marathon in that city was bombed.

The creative for this came from R&R Partners, the long-time agency of record for the Las Vegas Convention and Visitors Authority - best known for their long-running tourism ad campaign "What happens here stays here."

Said Arnie DiGeorge executive creative director, "We're getting a really, really good response. It's been really nice. It's been so wonderful the way that the world has responded to us."

Source : http://www.adweek.com/agencies/how-las-vegas-is-helping-the-city-heal-with-two-perfect-lines-of-copy/