Eleven, the character that Millie Bobby Brown plays in Stranger Things, just loves Eggo. While the brand has been trying to milk this tie-in, it does not seem to have fared as well as it might have.
There are Stranger Things-themed recipes, DIY projects you can make from Eggo boxes and, now, a Google Chrome extension that purports to block any season two spoilers coming from Reddit, Twitter, Facebook, or Google News. However, all these are mostly yawn-worthy ideas.
Eggo is a brand of frozen waffles in the US, Canada and Mexico, owned by Kellogg. In just over a month after its release, Stranger Things became the third most-watched season of Netflix original content in the US. Eggo could have done better is what most analysts believe. Opportunities like these do not knock often.