When Burger King's affecting social experiment and TV commercial hit screens last month, it was a touching reminder for people to stand up against bullying.. Created in honour of National Bullying Month, revealed that 92 per cent of customers opted not to stand up for the teenager who was bullied in the store, but they did stand up and complain when their burger was 'damaged' before it was served.
However, it is not the first time that Burger King's agency David has pulled at heartstrings or excited comment. Burger King's Flame-Grilled ads, from David's Miami office, bagged the Grand Prix in the Cannes Lion International Festival of Creativity's Print & Publishing category earlier this year. The ads highlight the fact that more Burger Kings restaurants have burned down than those of any other fast-food chain, using the tagline "Flame-grilled since 1954." Restaurants in flames in Italy, Oregon and Pennsylvania all appear in the print campaign.
David also had Google Home in its sights. The ad's catchphrase was this: "OK, Google, what is the Whopper burger?" The results were hilarious. Last year, it made the silent character 'King' speak in sign language to celebrate National American Sign Language Day. The agency prides itself on its diversity. A third of its employees are women and another third appear to be people of colour.