Ad agency R/GA had this idea firmly in mind for advertising Hyundai's N line of high-performance cars: "stand out of the crowd, to shake-up the staid formula of car advertising, and most importantly to have some fun with viewers."
Lending a hand is Tom Kuntz of Old Spice fame. The four films in the series 'Hairdryer', 'Cologne', 'Headphones' and 'Launch' destroy clichés and highlight the power of the N line.
Hyundai describes its positioning as 'ironic premium', looking to put out a playful spin on the brand.
(Find our regular selection of online content worth sharing in this section)