P&G urges one to see the world through the eyes of a mother

By afaqs! news bureau, New Delhi, November 03, 2017
The new campaign ahead of the Winter Olympics champions the cause of diversity.
Thank You Mom

In its latest spot a few months ahead of the Winter Olympics (to be held in February 2018), P&G releases a 90-second long video that has #LoveOverBias as the theme.

The Wieden + Kennedy creation guides the viewer through moms supporting their kids with their dreams and through their circumstances - be it bias over colour, religion, disability or sexual orientation.

This ad follows P&G's celebrated spot "The Talk" and its larger "Black is Beautiful" campaign. Poignant, the ad closes with the line "Imagine if the world could see what a mom sees."

Although there has been some criticism too, this "Thank You" ad for mothers makes the case for inclusion - in society as a whole - that much stronger.

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