Amazon's boxes sing their way to destinations

By afaqs! news bureau, New Delhi, November 09, 2017
Lucky Generals' ad for Amazon's singing boxes ad is 'cute'
Amazon's Holiday Ad

If Uber had its hardly-moving-caught-in-a-traffic-jam ad with boxes, Amazon's new spot is a much happier one as its delivery boxes wing and sing their way to their respective destinations.

The 60-second festive ad has its own charms and nice moments too - the boxes squeal when tickled by the stamping machine, for instance. The agency is London-based Lucky Generals, part of the TBWA network. Though the ad may not be revolutionary, the execution is superb.

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