Amazon’s boxes sing their way to destinations

If Uber had its hardly-moving-caught-in-a-traffic-jam ad with boxes, Amazon’s new spot is a much happier one as its delivery boxes wing and sing their way to their respective destinations.

The 60-second festive ad has its own charms and nice moments too – the boxes squeal when tickled by the stamping machine, for instance. The agency is London-based Lucky Generals, part of the TBWA network. Though the ad may not be revolutionary, the execution is superb.

Source : http://www.adweek.com/creativity/amazons-holiday-ad-full-of-singing-boxes-is-one-of-its-cutest-spots-yet/