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Unilever, Disney and Pernod pledge to go beyond General Data Protection Regulation
The World Federation of Advertisers (WFA) has called on marketers to actively reduce the amount of data they use and take greater control of their media supply chain.
Europe’s looming General Data Protection Regulation will give people better privacy protections and force companies – including Facebook – to be very careful on how they collect data and consent from users. Huge fines await those who don’t.
With what happened to Facebook recently, though not a complete surprise, has led to much soul-searching as privacy of members seem to have been compromised. GDPR has been touted as a way of cleaning this up but companies feel they should go further.
The WFA has asked marketers to go beyond the GDPR. Companies like Diageo, Disney, Just Eat, Mars, Pernod Ricard and Shell have agreed and want to do a little more. The ‘little more’ covers four key areas: create strong data governance; minimise data collection; provide consumers with real control and choice over how their data is used, and to take much more active control of their data supply chain.
The companies above will form an advisory board to map out a plan to turn this vision into reality and concrete action. The board will be led by Unilever’s general counsel for global marketing, media, and e-commerce, Jamie Barnard.