Play-Doh makers want its scent trademarked

By afaqs! news bureau, Mumbai, March 06, 2017
It smells a bit like vanilla with sight overtones of cherry

The fragrance team at TeenVogue recently discovered that the Hasbro group - makers of Paly-Doh - the clay-like toy modelling compound used by young children for art and crafts, has submitted an application to trademark its distinctive scent.

It describes Play-Doh's particular smell as 'a unique scent formed through the combination of a sweet, slightly musky, vanilla-like fragrance, with slight overtones of cherry, and the natural smell of a salted, wheat-based dough'.

The application to the US's Patent and Trademark Office (USPTO), covers all toy modelling compounds.

Play-Doh is a modeling compound used by young children for art and craft projects at home and in school. Composed of flour, water, salt, boric acid, and mineral oil, the product was first manufactured in Cincinnati in the, United States, as a wallpaper cleaner in the 1930s. The product was then reworked and marketed to schools in the mid-1950s and eventual landed up on the shelves of prominent department stores.

In 2008, Hasbro had collaborated with Demeter Fragrance Library, which makes and sells fragrances inspired by familiar everyday scents, to create an 'eau de Play-Doh' perfume to mark the latter's 50th anniversary.

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