It has sparked a trend of dramas, with users and brands like BankBazaar and CashKaro.com incorporating their quips.

Singh will oversee brand marketing, communications, and creative charter, collaborating closely with co-founder Rohan Nayak.

It also plans an investment of $40 million to enhance its literary presence and foster a robust entertainment ecosystem.

Prior to Pocket FM, Gothi was leading the merchant lending division at PhonePe.

Prior to Pocket FM, Bakshi was heading talent strategy at PhonePe.

Prior to Pocket FM, Vivek worked with Vedantu and was leading the YouTube strategy and growth.

Heads of WinZo, FanCode, and PocketFM detail their experimentation with micropayments as a viable revenue stream.

Prior to this, Pannagadatta was an ML Research Scientist at Netflix.

Prior to joining Pocket FM, he was heading finance at Ninjacart.

44% of users pay for audio content, while 33% of these paying users spend more than Rs.300 per month on audio.