The Atomberg case study: How a startup made ceiling fans cool again

Atomberg represents one of India's most successful D2C hardware and consumer appliance startups, built on innovation, energy efficiency, and customer-centric design. By reimagining a sleepy fan category and expanding carefully into complementary appliances, Atomberg has created a modern challenger brand admired by India's younger, upwardly mobile consumers. As Indian homes get smarter and more conscious of energy consumption, Atomberg's early bets on BLDC and IoT may give it a lasting advantage.