The Haldiram’s case study: From handmade bhujia to global snack leader

Haldiram's is a rare Indian-origin brand that has successfully blended tradition and scale. From hand-made Bhujia in 1937 to automated snack factories, digital-first QSRs, and global exports in 2025, the brand has bridged generations, regions, and taste preferences. It remains one of the most beloved and resilient food brands in India, built on trust, taste, and timelessness.