The Sting Case Study: From niche premium to mass-market power

Sting's India journey is a case of category democratization—what Red Bull made aspirational, Sting made accessible. With its bold taste, bold price, and bold advertising, it has carved out a distinct space in India's beverage market. By staying true to its mass-market, fun-first ethos, Sting proves that a brand doesn't need to be premium to become iconic.