In-sync with the ongoing digitisation wave in the Indian television industry, media consultancy firm and analytics Chrome Data Analytics & Media has roped in Sunjit Singh as associate vice-president, special projects and business operations.
Singh moves in from Hindustan Times, where he led marketing for the paper's Chandigarh region.
An alumnus of MICA, Singh began his career as assistant brand manager with Dainik Jagran. After spending three years with the company, he joined Radio One as deputy manager, marketing. In 2007, he moved to yet another medium when he joined UTV's broadcast division as brand manager.
Singh was instrumental in the launch of UTV World Movies and UTV Movies. He also spearheaded the business development and content alliances at BBC World Service.
For the record, with the ongoing digitisation spree, Chrome Data Analytics & Media is looking at developing strategies to help channels maximise their distribution with minimal investments.
Founded in 2008 by a team of industry professionals to offer extensive services in distribution monitoring, distribution analytics and distribution strategy, Chrome Data Analytics & Media has crafted six proprietary distribution tools which are being used by more than 125 channels.