Meesho is a defining example of India’s value-commerce wave: a company that
leveraged social apps, a reseller mindset and an asset-light marketplace to
reach underserved customers and micro-entrepreneurs across Bharat.
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Apple’s journey in India is not a story of rapid scale, but of strategic
persistence. By staying true to its premium DNA while gradually adapting
pricing, manufacturing, and retail, Apple has turned India into both a
high-growth consumer market and a critical node in its global operations.
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