Millennials, today, are a most sought-after lot across the globe. They form a large part of the workforce, as is the case in India as well. Hence, when organisations want to reach out to them, the medium of choice is obviously digital. And, keeping with the trend is the private sector bank IDFC, which is currently hiring on the micro-blogging site Twitter.
With this initiative, IDFC aims to foster its tech-savvy positioning. So far the campaign has received 116 million estimated impressions, and 15,832 mentions on Twitter, claims the bank.
"Essentially, we are looking for people with the right attitude and drive. People who have the ability to quickly adapt to situations, be innovative and think on their feet; qualities that are important in a start up."
The campaign is hinged on the insight that social media has dramatically impacted the way financial institutions reach out to and communicate with their customers. From Twitter banking to mobile wallets, the digital revolution has brought banking a long way, and today, products and services are being designed keeping in mind the online ecosystem.
Other organisations, too, have earlier carried out similar HR initiatives. In 2014, HCL Technologies launched a global Twitter recruitment campaign titled #CoolestInterviewEver. The IT major conducted a series of 'interviews' exclusively over Twitter, wherein the winning candidate got an opportunity to work on a year-long strategic project with the company's top management.
#IDFCTwitterResume having worked in SBI for 9 years, I would like to work in a more unconventional bank with disruptive ideas i.e. IDFC— Vivek Kumar (@vivekaspeaks) May 16, 2016
Last year, the online ticketing website BookMyShow also came up with an innovative microsite to hire fresh talent. The site described what kind of a person BookMyShow was looking for through colourful illustrations and also elucidated the organisation's working philosophy.