Colgate has taken its 'Brush Tonight' campaign to IPL 2024. The brand's EVP of marketing breaks down the strategy.

This move comes after the brand’s recyclable toothpaste tubes offering in August '21.

The ad shows people meeting at restaurants without any social distancing. There’s also a warm sweet touch at the end.

A 360-degree high decibel campaign targeted towards educating consumers on oral health's link to overall health