Results for 'IPL 2024'

Marketing

Luminous shifts focus to the political arena amid the cricket season for marketing

Neelima Burra, chief strategy transformation and marketing officer at Luminous outlines business objectives, leveraging cricket & elections for marketing, and more.
Advertising

Fintech brands are striving for attention, consumer-centric brands soar high in the league: e-DART IPL' 24 report

Consumer brands like Dream11, Tata Group, Jio, My11 Circle, Pepsi and CEAT are most noticed during IPL’24 by different audiences.
Advertising

MAGGI and Smriti Mandhana foster friendship and camaraderie in the 'MATCH. MAGGI. MASALA' campaign

The campaign includes a digital film and social media activation.
Advertising

43 matches, 43 films: Colgate goes all in for its IPL campaign

Colgate has taken its 'Brush Tonight' campaign to IPL 2024. The brand's EVP of marketing breaks down the strategy.
Advertising

Parksons Cartamundi's new film showcases Mumbai's passionate cricket fandom and the joy of playing cards

The film titled 'Asli Fan Khelta Hai' by Schbang Motion Pictures shows real fans as true cricket stars, capturing their passion.
OTT Streaming

Mobile vs. Connected TV: The IPL 2024 digital advertising scoreboard

Industry experts explain which medium they’re looking to bet on to capture maximum viewer attention for this edition of IPL.
Advertising

Emcure Pharmaceuticals launches ‘Cure and Beyond’ campaign with MS Dhoni

The campaign highlights Emcure Pharmaceuticals’ vision to go beyond cure and enable healthier living for individuals.
Advertising

Virat Kohli co-designs a limited-edition trimmer for Philips India

The product is available at leading retailers nationwide, Flipkart and Philips India's website, priced at Rs 1049.
Advertising

RCB collaborates with Naukri to hire a 'Fan-In-Chief' in its latest campaign

The entire activity and content is conceptualised by Danish Sait.
Digital

Moloco’s Indian growth trajectory: Navigating the intersection of innovation and opportunity

The company has about 30 to 50 clients in India, including Zupee and Jio.