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Results for 'IPL 2024'
By
Ruchika Jha
Marketing
Luminous shifts focus to the political arena amid the cricket season for marketing
Neelima Burra, chief strategy transformation and marketing officer at Luminous outlines business objectives, leveraging cricket & elections for marketing, and more.
By
afaqs! news bureau
Advertising
Fintech brands are striving for attention, consumer-centric brands soar high in the league: e-DART IPL' 24 report
Consumer brands like Dream11, Tata Group, Jio, My11 Circle, Pepsi and CEAT are most noticed during IPL’24 by different audiences.
By
afaqs! news bureau
Advertising
MAGGI and Smriti Mandhana foster friendship and camaraderie in the 'MATCH. MAGGI. MASALA' campaign
The campaign includes a digital film and social media activation.
By
Ubaid Zargar
Advertising
43 matches, 43 films: Colgate goes all in for its IPL campaign
Colgate has taken its 'Brush Tonight' campaign to IPL 2024. The brand's EVP of marketing breaks down the strategy.
By
afaqs! news bureau
Advertising
Parksons Cartamundi's new film showcases Mumbai's passionate cricket fandom and the joy of playing cards
The film titled 'Asli Fan Khelta Hai' by Schbang Motion Pictures shows real fans as true cricket stars, capturing their passion.
By
Benita Chacko & Yash Bhatia
OTT Streaming
Mobile vs. Connected TV: The IPL 2024 digital advertising scoreboard
Industry experts explain which medium they’re looking to bet on to capture maximum viewer attention for this edition of IPL.
By
afaqs! news bureau
Advertising
Emcure Pharmaceuticals launches ‘Cure and Beyond’ campaign with MS Dhoni
The campaign highlights Emcure Pharmaceuticals’ vision to go beyond cure and enable healthier living for individuals.
By
afaqs! news bureau
Advertising
Virat Kohli co-designs a limited-edition trimmer for Philips India
The product is available at leading retailers nationwide, Flipkart and Philips India's website, priced at Rs 1049.
By
afaqs! news bureau
Advertising
RCB collaborates with Naukri to hire a 'Fan-In-Chief' in its latest campaign
The entire activity and content is conceptualised by Danish Sait.
By
Ruchika Jha
Digital
Moloco’s Indian growth trajectory: Navigating the intersection of innovation and opportunity
The company has about 30 to 50 clients in India, including Zupee and Jio.
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