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United Colors of Benetton bets big on 'femvertising'

A look at the brand's new spot titled #UnitedByHalf, which promotes equality of the genders....Read more

United Colors of Benetton bets big on femvertising

100 Words

A look at what's keeping ad/media/marketing folks excited these days - in 100 words.

Arindam Saha

Marketing Head, Asus India

IoT (Internet of Things) and 'smart' devices have become the next big thing, and the current market climate in the country is gripping. It is hard to imagine a world without smartphones, laptops and other such devices today. There are breakthroughs every day and we are pushing the boundaries of conventional technology. Consumer preferences are evolving continuously making it important for brands to match the pace. Living in a world that is dynamic, governed by consumer preferences and powered by avant-garde technology, keeps me on my toes and makes it an exciting industry to be in.