television week

About

It is an exciting time to be in the television business. And scary too.

Even though advertising revenue took a knocking, television cemented its place during the lockdown as the entertainment medium of choice for Indians. Though programming was affected, and is still constrained, the TV business has weathered the storm better than other media.

And as if the world hadn’t gone upside down enough, we have TRAI pushing NTO 2.0 through in the midst of this all.

So, here’s a glimpse of what we will be discussing at Television Week.

Agenda

24th August
The Covid Conundrum

The lockdown devastated consumer markets leading to sharply discounted ad rates. With the country inching towards normalcy, will broadcasters be able to improve their yields?

25th August
Shooting in the new normal

What’s it like to shoot with a small crew wearing protective gear? How are these and other restrictions affecting the nature of programming on TV? And what are these new rules doing to the economics of storytelling?

26th August
The new language of advertising on television

With people still preferring to stay mostly at home, consumption of goods across categories continues to be weak. The session will look at the pattern of advertising on TV and whether the medium can play a larger role in reviving demand.

27th August
Broadcasting to kids: an endless vacation

Broadcasters of children’s programming look forward to summer and winter holidays when viewership traditionally peaks. With kids studying from home everywhere, it’s holiday-time all the time. Has the pandemic been a boon?

28th August
Boom time for news channels

A combination of factors has sent viewership of news channels spurting. Has this made the business more viable than before? And will this genre maintain its attractiveness even as the country gradually opens up and fear of the pandemic ebbs?

Speakers

Abhishek Rege

Abhishek Rege

Chief Executive Officer
EndmolShine India

Amer Jaleel

Amer Jaleel

Group CCO & Chairman
MullenLowe Lintas

Anirban Roy Choudhury

Anirban Roy Choudhury

Associate Editor
afaqs!

Ashish Sehgal

Ashish Sehgal

Chief Growth Officer, Advertisement Revenue
ZEEL

Ashwini Gangal

Ashwini Gangal

Executive Editor
afaqs!

Atit Mehta

Atit Mehta

Marketing Head
Byju's

Avinash Kaul

Avinash Kaul

Chief Executive Officer - Network18 (Broadcast) & Managing Director A+E Networks
TV18 Broadcast

Avinash Pandey

Avinash Pandey

Chief Executive Officer
ABP Network

Josy Paul

Josy Paul

Chairman
BBDO India

Kartik Sharma

Kartik Sharma

Group CEO
Omnicom Media Group

Mahesh Shetty

Mahesh Shetty

Head of Network Sales
Viacom 18

Megha Tata

Megha Tata

Managing Director
Discovery Communications India

Mohit Joshi

Mohit Joshi

Managing Director
Havas Media Group India

Nina Elavia Jaipuria

Nina Elavia Jaipuria

Head - Hindi & Kids TV Network
Viacom18 Media

Partho Dasgupta

Partho Dasgupta

Management Consultant and ex CEO
BARC India

Prathyusha Agarwal

Prathyusha Agarwal

Chief Consumer Officer
ZEEL

Rajiv Dubey

Rajiv Dubey

Head of Media
Dabur India

Ranjeet Thakur

Ranjeet Thakur

Co-Founder
Frames Productions

Shashi Sinha

Shashi Sinha

Chief Executive Officer
IPG Mediabrands India

Siddharth Kumar Tewary

Siddharth Kumar Tewary

Founder & Chief Creative
Swastik Productions

Sreekant Khandekar

Sreekant Khandekar

Co-founder and Director
afaqs!

Sumit Mathur

Sumit Mathur

Director Marketing
Kellogg Company India

Vanita Kohli-Khandekar

Vanita Kohli-Khandekar

Contributing Editor
Business Standard

Vikas Gupta

Vikas Gupta

Vice President & Head of Customer, Marketing and Digital Businesses
Flipkart

Vivek Sharma

Vivek Sharma

Chief Marketing Officer
Pidilite

Vikram Sakhuja

Vikram Sakhuja

Group CEO Madison Media & OOH
Madison World

Ashish Sehgal

Ashish Sehgal

Chief Growth Officer, Advertisement Revenue
ZEEL

Mahesh Shetty

Mahesh Shetty

Head of Network Sales
Viacom 18

Rajiv Dubey

Rajiv Dubey

Head of Media
Dabur India

Shashi Sinha

Shashi Sinha

Chief Executive Officer
IPG Mediabrands India

Partho Dasgupta
Moderator

Partho Dasgupta

Management Consultant and ex CEO
BARC India

Abhishek Rege

Abhishek Rege

Chief Executive Officer
EndmolShine India

Ranjeet Thakur

Ranjeet Thakur

Co-Founder
Frames Productions

Siddharth Kumar Tewary

Siddharth Kumar Tewary

Founder & Chief Creative
Swastik Productions

Anirban Roy Choudhury
Moderator

Anirban Roy Choudhury

Associate Editor
afaqs!

Amer Jaleel

Amer Jaleel

Group CCO & Chairman
MullenLowe Lintas

Josy Paul

Josy Paul

Chairman
BBDO India

Prathyusha Agarwal

Prathyusha Agarwal

Chief Consumer Officer
ZEEL

Vikas Gupta

Vikas Gupta

Vice President & Head of Customer, Marketing and Digital Businesses
Flipkart

Vivek Sharma

Vivek Sharma

Chief Marketing Officer
Pidilite

Ashwini Gangal
Moderator

Ashwini Gangal

Executive Editor
afaqs!

Atit Mehta

Atit Mehta

Marketing Head
Byju's

Megha Tata

Megha Tata

Managing Director
Discovery Communications India

Mohit Joshi

Mohit Joshi

Managing Director
Havas Media Group India

Nina Elavia Jaipuria

Nina Elavia Jaipuria

Head - Hindi & Kids TV Network
Viacom18 Media

Sumit Mathur

Sumit Mathur

Director Marketing
Kellogg Company India

Sreekant Khandekar
Moderator

Sreekant Khandekar

Co-founder and Director
afaqs!

Avinash Kaul

Avinash Kaul

Chief Executive Officer - Network18 (Broadcast) & Managing Director A+E Networks
TV18 Broadcast

Avinash Pandey

Avinash Pandey

Chief Executive Officer
ABP Network

Kartik Sharma

Kartik Sharma

Group CEO
Omnicom Media Group

Vikram Sakhuja

Vikram Sakhuja

Group CEO Madison Media & OOH
Madison World

Vanita Kohli-Khandekar
Moderator

Vanita Kohli-Khandekar

Contributing Editor
Business Standard

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