It is an exciting time to be in the television business. And scary too.
Even though advertising revenue took a knocking, television cemented its place during the lockdown as the entertainment medium of choice for Indians. Though programming was affected, and is still constrained, the TV business has weathered the storm better than other media.
And as if the world hadn’t gone upside down enough, we have TRAI pushing NTO 2.0 through in the midst of this all.
So, here’s a glimpse of what we will be discussing at Television Week.
The lockdown devastated consumer markets leading to sharply discounted ad rates. With the country inching towards normalcy, will broadcasters be able to improve their yields?
What’s it like to shoot with a small crew wearing protective gear? How are these and other restrictions affecting the nature of programming on TV? And what are these new rules doing to the economics of storytelling?
With people still preferring to stay mostly at home, consumption of goods across categories continues to be weak. The session will look at the pattern of advertising on TV and whether the medium can play a larger role in reviving demand.
Broadcasters of children’s programming look forward to summer and winter holidays when viewership traditionally peaks. With kids studying from home everywhere, it’s holiday-time all the time. Has the pandemic been a boon?
A combination of factors has sent viewership of news channels spurting. Has this made the business more viable than before? And will this genre maintain its attractiveness even as the country gradually opens up and fear of the pandemic ebbs?
Abhishek Rege
Chief Executive Officer
EndmolShine India
Amer Jaleel
Group CCO & Chairman
MullenLowe Lintas
Anirban Roy Choudhury
Associate Editor
afaqs!
Ashish Sehgal
Chief Growth Officer, Advertisement Revenue
ZEEL
Ashwini Gangal
Executive Editor
afaqs!
Atit Mehta
Marketing Head
Byju's
Avinash Kaul
Chief Executive Officer - Network18 (Broadcast) & Managing Director A+E Networks
TV18 Broadcast
Avinash Pandey
Chief Executive Officer
ABP Network
Josy Paul
Chairman
BBDO India
Kartik Sharma
Group CEO
Omnicom Media Group
Mahesh Shetty
Head of Network Sales
Viacom 18
Megha Tata
Managing Director
Discovery Communications India
Mohit Joshi
Managing Director
Havas Media Group India
Nina Elavia Jaipuria
Head - Hindi & Kids TV Network
Viacom18 Media
Partho Dasgupta
Management Consultant and ex CEO
BARC India
Prathyusha Agarwal
Chief Consumer Officer
ZEEL
Rajiv Dubey
Head of Media
Dabur India
Ranjeet Thakur
Co-Founder
Frames Productions
Shashi Sinha
Chief Executive Officer
IPG Mediabrands India
Siddharth Kumar Tewary
Founder & Chief Creative
Swastik Productions
Sreekant Khandekar
Co-founder and Director
afaqs!
Sumit Mathur
Director Marketing
Kellogg Company India
Vanita Kohli-Khandekar
Contributing Editor
Business Standard
Vikas Gupta
Vice President & Head of Customer, Marketing and Digital Businesses
Flipkart
Vivek Sharma
Chief Marketing Officer
Pidilite
Vikram Sakhuja
Group CEO Madison Media & OOH
Madison World
Ashish Sehgal
Chief Growth Officer, Advertisement Revenue
ZEEL
Mahesh Shetty
Head of Network Sales
Viacom 18
Rajiv Dubey
Head of Media
Dabur India
Shashi Sinha
Chief Executive Officer
IPG Mediabrands India
Partho Dasgupta
Management Consultant and ex CEO
BARC India
Abhishek Rege
Chief Executive Officer
EndmolShine India
Ranjeet Thakur
Co-Founder
Frames Productions
Siddharth Kumar Tewary
Founder & Chief Creative
Swastik Productions
Anirban Roy Choudhury
Associate Editor
afaqs!
Amer Jaleel
Group CCO & Chairman
MullenLowe Lintas
Josy Paul
Chairman
BBDO India
Prathyusha Agarwal
Chief Consumer Officer
ZEEL
Vikas Gupta
Vice President & Head of Customer, Marketing and Digital Businesses
Flipkart
Vivek Sharma
Chief Marketing Officer
Pidilite
Ashwini Gangal
Executive Editor
afaqs!
Atit Mehta
Marketing Head
Byju's
Megha Tata
Managing Director
Discovery Communications India
Mohit Joshi
Managing Director
Havas Media Group India
Nina Elavia Jaipuria
Head - Hindi & Kids TV Network
Viacom18 Media
Sumit Mathur
Director Marketing
Kellogg Company India
Sreekant Khandekar
Co-founder and Director
afaqs!
Avinash Kaul
Chief Executive Officer - Network18 (Broadcast) & Managing Director A+E Networks
TV18 Broadcast
Avinash Pandey
Chief Executive Officer
ABP Network
Kartik Sharma
Group CEO
Omnicom Media Group
Vikram Sakhuja
Group CEO Madison Media & OOH
Madison World
Vanita Kohli-Khandekar
Contributing Editor
Business Standard
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