After successfully concluding two conferences under the CMO Week umbrella, we're proud to present the third edition - CMO Week 3.0.
This time our theme is product and marketing innovation. Through in-depth discussions with brand marketing leaders across product groups - FMCG, consumer electronics, e-pharma, BFSI - we will analyse how product and marketing innovation has become a survival strategy for CMOs caught in the crosshairs of a challenging reality.
The eConference will be held every day between June 7-10, 2021, at 4:00-4:45 pm.
CMO Week is part of afaqs!'s flagship 'All Week' initiative, which also includes eConferences like Television Week, Digipub Week, Languages Week, vdonxt Week and Gaming Week.
The unnatural situation of the pandemic and extended lockdowns has compelled personal care brands to innovate and cater to altered consumer needs. Which area is innovation most crucial in?
While consumer electronic brands rely on Amazon and Flipkart to push sales, e-comm sites are multi-brand, and can't favour one brand overtly. How can brands influence the buying decisions of gadget buyers before they go to e-comm sites? What role do brand's own D2C e-comm sites play in improving the online shopping research experience for buyers?
Indians, who have historically bought their medicines at the ‘chemist’, have given a strange new segment a chance in recent times – e-pharmacies. What are the psychological and practical barriers to ordering prescription drugs on an app? What will the interest of big players like Amazon and Jio do to the category?
The game for banking, finance and insurance brands has pivoted towards digital. Meanwhile, new types of app led payers have joined the ecosystem. How are brands in the space innovating to meet a new set of consumers and a new set of needs?
Session Sponsor:
For Sponsorship:
Nikhil Jhunjhunwala
Mobile: +91 9833371393
Email: nikhil.jhunjhunwala@afaqs.com
For Registration:
Surabhi Pandey
Mobile: +91 9582004453
Email: surabhi.pandey@afaqs.com
For Everything Else:
Ankita Surjan
Mobile: +91 9958981957
Email: ankita.surjan@afaqs.com