Dec 14 - Dec 17, 2020 4:00 PM - 4:45 PM
We at afaqs! are thrilled to announce that our new initiative 'All Week' is being well received by the media, marketing and advertising fraternities. It's essentially a series of themed e-conversations held every day, at the same time, for an entire week.
After successfully conducting three events under the 'All Week' umbrella - Television Week, Digipub Week and Languages Week - we're pleased to announce the next one: CMO Week.
Brand marketers across categories have learnt invaluable lessons this year. Some categories gained, some lost, others struggled... but everyone fought hard.
As the world gets ready to draw the curtains on the calendar year, we gear up for our final webinar series of 2020. This time, the plan is to talk to marketers across categories about the lessons 2020 has taught them - and the wisdom they're entering 2021 with.
Over the course of a week-long conference - CMO Week - we will speak to the top names in the marketing fraternity who represent categories like ed-tech, automobile, e-commerce, immunity and hygiene, among others.
DAY 114 DECEMBER
In the darkest hour of 2020, e-commerce found many first-time users. Now as brands invest in their own e-comm channels, will they rival the very platforms that rescued them? As multiple e-comm channels vie for the consumer's attention, who will win the home delivery race? And are e-comm brands relooking their connect with the youth?
TATA CLIQ LUXURY
BOMBAY SHAVING COMPANY
DAY 215 DECEMBER
Products that helped consumers sanitise their surroundings and fortify their bodies soared in 2020. But as habits stabilise and the sampling phase ends, which categories will stick around in the consumer's shopping list - and which will struggle to find scale?
Godrej Consumer Products
DAY 316 DECEMBER
Chief Revenue Officer
After a challenging year, have the rules of engagement changed for car marketers, as they gear up for 2021? How will the demand for used cars and other market trends impact the segment?
DAY 417 DECEMBER
The ed-tech segment came into its own in a locked down world. But as schools, in turn, adapt and go digital, do brands in the space need to recalibrate and reposition? Meanwhile, kids entertainment brands have limited marketing touch-points as malls and schools remain largely inaccessible. Are there lessons that these two brand sets can learn from one another?
Anirban Roy Choudhury
Chief Marketing Officer
Head of Marketing
Head of Marketing for personal care and hygiene
Head - Marketing & PR
Business head - Global Luxury
Sr. General ManagerPlanning and Marketing
Head of Marketing, Youth, Music and English Entertainment
Head, Marketing and Integrated Communications & commercial operations, South Asia
Head of Marketing - Health Supplements
Director - Marketing and New Initiatives
Head of Marketing - Kids TV Network
Co-founder & Director
Chief Revenue Officer
Sr. General Manager - Planning and Marketing
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