cmo2 cmo2

APRIL 19-22, 2021 | 4:00 PM - 4:45 PM

After successfully conducting the first edition of CMO Week in December 2020, we at afaqs! are thrilled to announce the second edition!

Presenting CMO Week: 'Brands to the Rescue'.

The week-long e-conference will be held between April 19-22, 2021.

The changes we saw in 2020 will have far reaching implications for many product categories in 2021. At CMO Week - 2.0, through a series of panel discussions with marketing leaders, we will deep dive into several product segments that have undergone a sea of change – and are tackling a new reality this year.

They include F&B, FMCG, fintech, e-learning, and online grocery. Last year was about immunity and hygiene, but this year is all about ease and convenience. How are brand marketers manoeuvring the challenges that 2021 has thrown their way? These are tricky times - and the consumer is not the person she was 12 months ago.

Through in-depth discussions with some of the top names in the marketing and branding fraternity, we hope to capture the challenges faced by leaders in the complex world of consumer marketing.

CMO Week 2.0 is part of our 'All Week' umbrella - essentially, a series of themed e-conversations, held every day, at the same time, for an entire week.

Agenda

DAY 1
April 19
4:00 PM - 4:45 PM
The Changing Indian Kitchen Shelf

Between loyal patrons of delivery apps like Zomato-Swiggy and closet gourmet chefs who’ve discovered the joy of cooking, lies a large section of the population that struggles to put meals together. There is a slew of brands looking to rescue them with ready-to-cook offerings and ‘shortcut products’. The Indian kitchen shelf has undergone a transformation.


PANELISTS

speakers
Ashu Phakey
ITC
speakers
Kiran Giradkar
Nilon's
speakers
Rahul Gandhi
iD Fresh Food
speakers
Shailesh Dev Khurana
Mother's Recipe
speakers
Vikran Sabherwal
Jubilant FoodWorks
speakers
Moderator
Ashwini Gangal
afaqs!
DAY 2
April 20
4:00 PM - 4:45 PM
The Fintech Boom

When the going got tough, the tough went online. The Indian fintech segment continues to find new users, for whom digital payments are becoming part of a new way of life. But how many apps will we download? How will brands in the segment differentiate?


PANELISTS

speakers
Abhinav Kumar
Paytm
speakers
Abhishek Shah
BharatPe
speakers
Shalini Pillai Banerjee
Google
speakers
Udit Jain
Airtel Payments Bank
speakers
Moderator
Sreekant Khandekar
afaqs!
DAY 3
April 21
4:00 PM - 4:45 PM
Kids Code, Adults 'Upskill': The rise of ed-tech

While edtech has changed the way kids learn, adults are exploring their own kind of education on digital platforms. In a difficult job market, ‘upskilling’ has emerged as the most popular buzzword and a bunch of e-learning brands are rivaling one another to create a promising segment.


PANELISTS

speakers
Aparna Mahesh
Great Learning
speakers
Arjun Mohan
upGrad
speakers
Arun Iyer
Spring Marketing Capital
speakers
Kashyap Dalal
Simplilearn
speakers
Siddharth Bakshi
Udemy
speakers
Moderator
Abid H. Barlaskar
afaqs!
DAY 4
April 22
4:00 PM - 4:45 PM
Grocery Games

When mandis were shut, we turned to online grocers, but it’s a habit that has outlasted the worst phase of the pandemic. Competition between pure play grocers, e-comm giants and brick-and-mortar brands is stiff. Who has an edge? Who will win the race to deliver our veggies on time?


PANELISTS

speakers
Nikita Bhargav
NittyGritti
speakers
Pawan Sarda
Future Group
speakers
Prashant Verma
Grofers
speakers
Reetesh Gade
Nature's Basket
speakers
Moderator
Ashwini Gangal
afaqs!
4:45 PM onwards
Why is TV a safe bet for advertisers, after all?

Increasingly, news is being consumed on social and digital media. Naturally, eyeball-chasing advertisers are exploring their options. Though there is no statistical evidence of digital nibbling TV's pie, the scenario is not far-fetched.

But news channels have maintained that they are the safest environment for brands. Mona Jain, Chief Revenue Officer, ABP Network explains why, in an exclusive interview.


INTERVIEW

speakers
Mona Jain
ABP Network
speakers
Interviewer
Anirban Roy Chaudhary
afaqs!

Confirmed Speakers

speakers
Vikran Sabherwal
SVP - New Business,
Business Head - FMCG
speakers
speakers
Udit Jain
Vice President & Head of Marketing
speakers
speakers
Sreekant Khandekar
Co-founder & Director
speakers
speakers
Siddharth Bakshi
Head of Marketing, India
speakers
speakers
Shalini Pillai Banerjee
Head of GPay & NBU Marketing
speakers
speakers
Shailesh Dev Khurana
Chief Operating Officer
speakers
speakers
Reetesh Gade
Head of Marketing
speakers
speakers
Rahul Gandhi
Chief Marketing Officer
speakers
speakers
Prashant Verma
SVP - Marketing
speakers
speakers
Pawan Sarda
Group Head - Digital,
Marketing & e-commerce
speakers
speakers
Nikita Bhargav
Co-founder
speakers
speakers
Mona Jain
Chief Revenue Officer
speakers
speakers
Kashyap Dalal
Co-founder & Chief Business Officer
speakers
speakers
Kiran Giradkar
CMO
speakers
speakers
Ashu Phakey
Vice President and Business Head, Frozen Foods
speakers
speakers
Ashwini Gangal
Executive Editor
speakers
speakers
Arun Iyer
Founder & Creative Partner
speakers
speakers
Arjun Mohan
Chief Executive Officer - India
speakers
speakers
Aparna Mahesh
Chief Marketing Officer
speakers
speakers
ANIRBAN ROY CHOUDHURY
Associate Editor
speakers
speakers
Abid H. Barlaskar
Senior Correspondent
speakers
speakers
Abhishek Shah
Head of Marketing
speakers
speakers
Abhinav Kumar
VP Product Marketing
speakers
speakers
Abhinav Kumar
VP Product Marketing
speakers
speakers
Abhishek Shah
Head of Marketing
speakers
speakers
Abid H. Barlaskar
Senior Correspondent
speakers
speakers
ANIRBAN ROY CHOUDHURY
Associate Editor
speakers
speakers
Aparna Mahesh
Chief Marketing Officer
speakers
speakers
Arjun Mohan
Chief Executive Officer - India
speakers
speakers
Arun Iyer
Founder & Creative Partner
speakers
speakers
Ashwini Gangal
Executive Editor
speakers
speakers
Ashu Phakey
Vice President and Business Head, Frozen Foods
speakers
speakers
Kashyap Dalal
Co-founder & Chief Business Officer
speakers
speakers
Kiran Giradkar
CMO
speakers
speakers
Mona Jain
Chief Revenue Officer
speakers
speakers
Nikita Bhargav
Co-founder
speakers
speakers
Pawan Sarda
Group Head - Digital,
Marketing & e-commerce
speakers
speakers
Prashant Verma
SVP - Marketing
speakers
speakers
Rahul Gandhi
Chief Marketing Officer
speakers
speakers
Reetesh Gade
Head of Marketing
speakers
speakers
Shailesh Dev Khurana
Chief Operating Officer
speakers
speakers
Shalini Pillai Banerjee
Head of GPay & NBU Marketing
speakers
speakers
Siddharth Bakshi
Head of Marketing, India
speakers
speakers
Sreekant Khandekar
Co-founder & Director
speakers
speakers
Udit Jain
Vice President & Head of Marketing
speakers
speakers
Vikran Sabherwal
SVP - New Business,
Business Head - FMCG
speakers

Partners

Presenting Partner:

ABP

Associate Partner:

shutterstock

For Sponsorship:

Samarjit Singh
Mobile: +91 9811436040
Email: samarjit.singh@afaqs.com

For Registration:

Surabhi Pandey
Mobile: +91 9582004453
Email: surabhi.pandey@afaqs.com

Ankita Surjan
Mobile: +91 9958981957
Email: ankita.surjan@afaqs.com

For Everything Else:

Debashish Chakraborty
Mobile: +91 9811544317
Email: debashish.chakraborty@afaqs.com

Abhinav Anand
Mobile: +91 8860154910
Email: abhinav.anand@afaqs.com