APRIL 19-22, 2021 | 4:00 PM - 4:45 PM
After successfully conducting the first edition of CMO Week in December 2020, we at afaqs! are thrilled to announce the second edition!
Presenting CMO Week: 'Brands to the Rescue'.
The week-long e-conference will be held between April 19-22, 2021.
The changes we saw in 2020 will have far reaching implications for many product categories in 2021. At CMO Week - 2.0, through a series of panel discussions with marketing leaders, we will deep dive into several product segments that have undergone a sea of change – and are tackling a new reality this year.
They include F&B, FMCG, fintech, e-learning, and online grocery. Last year was about immunity and hygiene, but this year is all about ease and convenience. How are brand marketers manoeuvring the challenges that 2021 has thrown their way? These are tricky times - and the consumer is not the person she was 12 months ago.
Through in-depth discussions with some of the top names in the marketing and branding fraternity, we hope to capture the challenges faced by leaders in the complex world of consumer marketing.
CMO Week 2.0 is part of our 'All Week' umbrella - essentially, a series of themed e-conversations, held every day, at the same time, for an entire week.
Between loyal patrons of delivery apps like Zomato-Swiggy and closet gourmet chefs who’ve discovered the joy of cooking, lies a large section of the population that struggles to put meals together. There is a slew of brands looking to rescue them with ready-to-cook offerings and ‘shortcut products’. The Indian kitchen shelf has undergone a transformation.
When the going got tough, the tough went online. The Indian fintech segment continues to find new users, for whom digital payments are becoming part of a new way of life. But how many apps will we download? How will brands in the segment differentiate?
While edtech has changed the way kids learn, adults are exploring their own kind of education on digital platforms. In a difficult job market, ‘upskilling’ has emerged as the most popular buzzword and a bunch of e-learning brands are rivaling one another to create a promising segment.
When mandis were shut, we turned to online grocers, but it’s a habit that has outlasted the worst phase of the pandemic. Competition between pure play grocers, e-comm giants and brick-and-mortar brands is stiff. Who has an edge? Who will win the race to deliver our veggies on time?
Increasingly, news is being consumed on social and digital media. Naturally, eyeball-chasing advertisers are exploring their options. Though there is no statistical evidence of digital nibbling TV's pie, the scenario is not far-fetched.
But news channels have maintained that they are the safest environment for brands. Mona Jain, Chief Revenue Officer, ABP Network explains why, in an exclusive interview.
Presenting Partner:
Associate Partner:
For Sponsorship:
Nikhil Jhunjhunwala
Mobile: +91 9833371393
Email: nikhil.jhunjhunwala@afaqs.com
For Registration:
Surabhi Pandey
Mobile: +91 9582004453
Email: surabhi.pandey@afaqs.com
For Everything Else:
Ankita Surjan
Mobile: +91 9958981957
Email: ankita.surjan@afaqs.com