INK IN CAPS transforms BMW India's EV sales through interactive retail innovation
EMotorad's new campaign sees MS Dhoni coach India’s GenNext
Flipkart taps majority stake in Pinkvilla to deepen Gen Z engagement
Marketing Initiative
Tricolour as a language: JSW One and Little Odd Marketers create an AI-first campaign for Independence Day.
Star Jalsha: 100 weeks of undisputed leadership, countless hearts won
Latest Stories
EMotorad's new campaign sees MS Dhoni coach India’s GenNext
Kotak Life's new brand film celebrates its 25th year anniversary
Media
Business Standard offers print readers a digital pass for the day
A QR code in the newspaper offers readers a day’s free online access.
Flipkart taps majority stake in Pinkvilla to deepen Gen Z engagement
Chumbak TV rebranded as Shemaroo Josh, a dedicated Hindi movie channel
Zee TV bets on 'Kahaani Har Ghar Ki' to redefine reality TV & 'disrupt' prime time
Brands
Flipkart taps majority stake in Pinkvilla to deepen Gen Z engagement
When Shaktimaan helped Parle-G defeat Britannia’s Milk Bikis in Tamil Nadu
American Eagle wins big as Swift-Kelce engagement sparks brand frenzy
Swadeshi 2.0? LPU and Baba Ramdev urge Indians to boycott American goods to protest Trump tariffs
Marketing
Avantika G takes charge as director – corporate communications at Khaitan & Co
How Fevikwik’s KwikGPT turns quick fixes into creative ideas
Reliance and Meta announce partnership to develop enterprise AI Solutions in India