afaqs! Research Team

The Tata Tea case study: Brewing social purpose into brand strategy

The Bingo! case study: How a late entrant cracked India’s snack market with fun and flavour

The Atomberg case study: How a startup made ceiling fans cool again

The Bisleri case study: How a brand became synonymous with bottled water in India

The Mahindra Scorpio case study: From rural roads to urban highways

The Frooti case study: How nostalgia and innovation shaped an FMCG Icon

The Cadbury Dairy Milk case study: From childhood treat to India’s default meetha

The Tata Punch case study: Creating a new urban SUV segment

The KitKat case study: A journey of localisation, playfulness, and brand reinvention

The Voltas case study: Turning India’s heat into market share