The Flipkart case study: From bookseller to retail ecosystem builder
The Jockey case study: Turning innerwear into a branded lifestyle in India
The Kissan case study: From heritage food brand to modern family favourite
The boAt case study: Tapping youth culture in India’s audio market
The Meesho case study: Scaling value commerce through reseller networks
The Apple case study: Premium positioning in an android-dominated market
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