afaqs! Research Team

Dream11 does a Twitch, only for sport

The Bournvita Case Study: How Cadbury built an emotional bond through milk

The Haier case study: Winning through design, space efficiency, and smart technology

The Haldiram’s case study: From handmade bhujia to global snack leader

The Sting Case Study: From niche premium to mass-market power

The Hyundai Creta case study: Turning aspiration into market share

The Parle-G case study: How a glucose biscuit became India’s cultural DNA

The Tata Tea case study: Brewing social purpose into brand strategy

The Bingo! case study: How a late entrant cracked India’s snack market with fun and flavour

The Atomberg case study: How a startup made ceiling fans cool again