CaseStudies

The Tanishq case study: Why Tanishq means more than gold

The Flipkart case study: From bookseller to retail ecosystem builder

The Jockey case study: Turning innerwear into a branded lifestyle in India

The Kissan case study: From heritage food brand to modern family favourite

The Zudio case study: Making fast fashion affordable at scale

The Havells case study: Turning electrical safety into a consumer proposition

The boAt case study: Tapping youth culture in India’s audio market

The Meesho case study: Scaling value commerce through reseller networks

The Horlicks case study: How science-led trust shaped a market

The Amazon case study: From e-comm platform to consumer ecosystem