Indians are watching a lot more video content since the pandemic began. The user base of short form videos is expected to grow by at least three times by 2025- from the current 200 million users to 600-650 million users. OTT has also seen phenomenal growth, largely driven by sports and non-English content. The Tokyo Olympics got Indians together to watch the live streaming of the events on OTT. 2021 has definitely been an eventful year for video content in India.
In the second edition of vdonxt asia Week, an e-conference that looks to capture the goings on in the online video industry, through conversations and discussions with the top names in the business, we look at what the next year will bring for the on-demand video industry?
vdonxt asia Week is the virtual avatar of our annual conference vdonxt asia, the most engaging B2B event in the online video space in the region, held annually since 2017.
In the absence of a universally accepted viewership metric, streaming platforms are turning to international agencies to provide this data. Will this be enough to convince advertisers?
So humongous is the volume of video content that it would be impossible to navigate this virtual sea without recommendation engines. How do platforms decide what viewers may want?
The popularity of OTT has grown, but there's still a vast gap separating it from TV when it comes to advertising. What's the point at which media planners will get as excited about OTT?
With the growth of smart TVs, a significant number of people are viewing OTT shows on the big screen. As viewing shifts to the drawing room, this will impact the nature of content. Will the family spectacle trump dark dramas so beloved on the mobile screen?
More than a crore concurrent viewers tuned it for the recent India VS Pakistan match. Huge spikes occur at other sporting events, too. How do platforms ensure that the viewer experience remains smooth?
TikTok amassed more than 200 million users in India by mid-2020 before it was banned. A bunch of short-video apps rushed in to fill the vacuum. In the course of doing that they are redefining the short-video space. What are the big trends here?
Mindshare South Asia
Co-founder & COO
Disney+ Hotstar and HSM Entertainment network, Disney Star India
Omnicom Media Group
Havas Media Group
Director Of Engineering
Head of Content
Founder & CEO
Head of Brand, Marketing & Communications
Co-founder & Director
Madison Media Sigma
More speakers to be announced soon...