afaqs

FEB 07-09, 2022 | 4:00 PM - 5:30 PM

About

Indians are watching a lot more video content since the pandemic began. The user base of short form videos is expected to grow by at least three times by 2025- from the current 200 million users to 600-650 million users. OTT has also seen phenomenal growth, largely driven by sports and non-English content. The Tokyo Olympics got Indians together to watch the live streaming of the events on OTT. 2021 has definitely been an eventful year for video content in India.

In the second edition of vdonxt asia Week, an e-conference that looks to capture the goings on in the online video industry, through conversations and discussions with the top names in the business, we look at what the next year will bring for the on-demand video industry?

vdonxt asia Week is the virtual avatar of our annual conference vdonxt asia, the most engaging B2B event in the online video space in the region, held annually since 2017.

Agenda

DAY 1
FEB 07
PANEL | 4:00 PM - 4:35 PM
Winning the Advertiser's Trust

In the absence of a universally accepted viewership metric, streaming platforms are trying various routes to provide acceptable data. What else can they do to draw in advertisers?

speakers
Jai Lala
Zenith - The ROI Agency
speakers
Kiran Giradkar
Nilon’s
speakers
Ramalingam Subramanian
CoinDCX
speakers
Smita Murarka
Duroflex
speakers
Moderator
ASHWINI GANGAL
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PANEL | 4:35 PM - 5:10 PM
What Viewers Want

So humongous is the volume of video content that it would be impossible to navigate this virtual sea without recommendation engines. How do platforms decide what viewers may want?

speakers
Deepak Salvi
Chingari
speakers
Pankaj Mittal
Vimeo
speakers
Radhakrishnan Ramachandran
Koode
speakers
Vishnu Mohta
Hoichoi
speakers
Moderator
SHAILESH KAPOOR
Ormax Media
5:10 PM - 5:30 PM
speakers
Chanpreet Arora
SVP & Business Head
VOOT AVOD
Interview with VOOT's Chanpreet Arora
What is the equity of the AVOD model in today's OTT space? Is it even realistic to envision a streaming market that does not depend on the advertiser's wallet?
speakers
Interviewer
Sreekant Khandekar
Co-founder & Director
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DAY 2
FEB 08
PANEL | 4:00 PM - 4:35 PM
The Tipping Point

The popularity of OTT has grown, but there's still a vast gap separating it from TV when it comes to advertising. What's the point at which media planners will get as excited about OTT?

speakers
Harsh Deep Chhabra
Mindshare
speakers
Kartik Sharma
Omnicom Media Group
speakers
Mohit Joshi
Havas Media Group
speakers
Vanita Keswani
Madison Media Sigma
speakers
Moderator
SREEKANT KHANDEKAR
afaqs!
PANEL | 4:35 PM - 5:10 PM
Time to forget the formula

With the growth of smart TVs, a significant number of people are viewing OTT shows on the big screen. As viewing shifts to the drawing room, this will impact the nature of content. Will the family spectacle trump dark dramas so beloved on the mobile screen?

speakers
Esha Nagar
Nepa India
speakers
Gautam Talwar
MX Player
speakers
Puja Rajadhyaksha
Eros Now
speakers
Shailja Kejriwal
ZEE
speakers
Zubin Jimmy Dubash
Shemaroo Entertainment
speakers
Moderator
VANITA KOHLI-KHANDEKAR
Business Standard
5:10 PM - 5:30 PM
speakers
gaurav banerjee
Head, Content, Disney+ Hotstar and HSM Entertainment network
Disney Star
Three years of Hotstar Specials: An interview with Gaurav Banerjee
Hotstar upped its game three years ago when it stopped depending on catch-up TV alone and began rolling out 'Specials', its OTT play with original content. Starting with the first show, 'Roar of the Lion', it has steadily expanded its offerings of originals. Spearheading this effort is the boss of content at India's largest broadcast network, Gaurav Banerjee. We decode Hotstar's content strategy.
speakers
Interviewer
Sreekant Khandekar
Co-founder & Director
afaqs!
DAY 3
FEB 09
4:00 PM - 4:30 PM
Getting the Indian game right: Interview with Amazon Prime Video's Aparna Purohit & Sushant Sreeram
In spite of being an outsider to the subcontinent, Amazon Prime succeeded in quickly creating a rapport with the Indian viewer with shows such as Inside Edge, Mirzapur and The Family Man. These have allowed this relatively new player to go beyond the metros and penetrate the Hindi heartland. What's next? A drive into the regional language markets or something else altogether?
speakers
Aparna Purohit
Head of India Originals
Amazon Prime Video India
speakers
Sushant Sreeram
Director – SVOD
Amazon Prime Video India
speakers
Interviewer
Sreekant Khandekar
Co-founder & Director
afaqs!
PANEL | 4:30 PM - 5:05 PM
Short and Sweet

TikTok amassed more than 200 million users in India by mid-2020 before it was banned. A bunch of short-video apps rushed in to fill the vacuum. In the course of doing that they are redefining the short-video space. What are the big trends here?

speakers
Abhimanyu Radhakrishnan
Qyuki Digital Media
speakers
Mansi Jain
Roposo
speakers
Satya Raghavan
YouTube India
speakers
Seher Bedi
Josh Studios
speakers
Moderator
VANITA KOHLI-KHANDEKAR
Business Standard

Speakers

speakers

zubin Jimmy Dubash

COO - ShemarooMe and Digital Businesses

Shemaroo Entertainment

speakers

vishnu Mohta

Co-founder

Hoichoi

speakers

vanita kohli-khandekar

Contributing Editor

Business Standard

speakers

vanita keswani

CEO

Madison Media Sigma

speakers

sushant sreeram

Director – SVOD

Amazon Prime Video India

speakers

sreekant khandekar

Co-founder & Director

afaqs!

speakers

smita murarka

CMO

Duroflex

speakers

shailja kejriwal

CCO, Special Projects

ZEE

speakers

shailesh Kapoor

Founder & CEO

Ormax Media

speakers

seher bedi

Head

Josh Studios

speakers

satya raghavan

Director, Content Partnerships

YouTube India

speakers

ramalingam subramanian

Head of Brand, Marketing & Communications

CoinDCX

speakers

radhakrishnan ramachandran

Founder & CEO

Koode

speakers

puja rajadhyaksha

Head of Content

Eros Now

speakers

pankaj mittal

Director Of Engineering

Vimeo

speakers

mohit joshi

CEO

Havas Media Group

speakers

mansi jain

GM and Vice President

Roposo

speakers

kiran Giradkar

CMO

Nilon’s

speakers

kartik sharma

Group CEO

Omnicom Media Group

speakers

jai lala

CEO

Zenith - The ROI Agency

speakers

harsh deep chhabra

Senior Vice President

Mindshare

speakers

gaurav banerjee

Head, Content, Disney+ Hotstar and HSM Entertainment network

Disney Star

speakers

gautam talwar

Chief Content Officer

MX Player

speakers

esha nagar

Managing Director

Nepa India

speakers

deepak salvi

Co-founder & COO

Chingari

speakers

chanpreet Arora

SVP & Business Head

VOOT AVOD

speakers

ashwini gangal

Executive Editor

afaqs!

speakers

aparna purohit

Head of India Originals

Amazon Prime Video India

speakers

abhimanyu radhakrishnan

Managing Director

Qyuki Digital Media

partners

Presenting Partner:

firework

Insights Partner:

firework

Contact

For Sponsorship:

Nikhil Jhunjhunwala
Mobile: +91 9833371393
Email: nikhil.jhunjhunwala@afaqs.com

For Registration:

Surabhi Pandey
Mobile: +91 9582004453
Email: surabhi.pandey@afaqs.com

For Everything Else:

Ankita Surjan
Mobile: +91 9958981957
Email: ankita.surjan@afaqs.com