afaqs

FEB 07-09, 2022 | 4:00 PM - 5:30 PM

About

Indians are watching a lot more video content since the pandemic began. The user base of short form videos is expected to grow by at least three times by 2025- from the current 200 million users to 600-650 million users. OTT has also seen phenomenal growth, largely driven by sports and non-English content. The Tokyo Olympics got Indians together to watch the live streaming of the events on OTT. 2021 has definitely been an eventful year for video content in India.

In the second edition of vdonxt asia Week, an e-conference that looks to capture the goings on in the online video industry, through conversations and discussions with the top names in the business, we look at what the next year will bring for the on-demand video industry?

vdonxt asia Week is the virtual avatar of our annual conference vdonxt asia, the most engaging B2B event in the online video space in the region, held annually since 2017.

Agenda

DAY 1
FEB 07
PANEL 1: Winning the Advertiser's Trust

In the absence of a universally accepted viewership metric, streaming platforms are turning to international agencies to provide this data. Will this be enough to convince advertisers?

PANEL 2: What Viewers Want

So humongous is the volume of video content that it would be impossible to navigate this virtual sea without recommendation engines. How do platforms decide what viewers may want?

DAY 2
FEB 08
PANEL 1: The Tipping Point

The popularity of OTT has grown, but there's still a vast gap separating it from TV when it comes to advertising. What's the point at which media planners will get as excited about OTT?

PANEL 2: Time to forget the formula

With the growth of smart TVs, a significant number of people are viewing OTT shows on the big screen. As viewing shifts to the drawing room, this will impact the nature of content. Will the family spectacle trump dark dramas so beloved on the mobile screen?

speakers
Gaurav Banerjee
Head, Content
Disney+ Hotstar and HSM Entertainment network, Disney Star India
Three years of Hotstar Specials: An interview with Gaurav Banerjee
Hotstar upped its game three years ago when it stopped depending on catch-up TV alone and began rolling out 'Specials', its OTT play with original content. Starting with the first show, 'Roar of the Lion', it has steadily expanded its offerings of originals. Spearheading this effort is the boss of content at India's largest broadcast network, Gaurav Banerjee. We decode Hotstar's content strategy.
speakers
Interviewer
Sreekant Khandekar
Co-founder & Director
afaqs!
DAY 3
FEB 09
PANEL 1: Crowd Management

More than a crore concurrent viewers tuned it for the recent India VS Pakistan match. Huge spikes occur at other sporting events, too. How do platforms ensure that the viewer experience remains smooth?

PANEL 2: Short and Sweet

TikTok amassed more than 200 million users in India by mid-2020 before it was banned. A bunch of short-video apps rushed in to fill the vacuum. In the course of doing that they are redefining the short-video space. What are the big trends here?

Speakers

speakers

AMIN LAKHANI

COO

Mindshare South Asia

speakers

Deepak Salvi

Co-founder & COO

Chingari

speakers

Gaurav Banerjee

Head, Content

Disney+ Hotstar and HSM Entertainment network, Disney Star India

speakers

KARTIK SHARMA

Group CEO

Omnicom Media Group

speakers

Mohit Joshi

CEO

Havas Media Group

speakers

Pankaj Mittal

Director Of Engineering

Vimeo

speakers

Puja Rajadhyaksha

Head of Content

Eros Now

speakers

Radhakrishnan Ramachandran

Founder & CEO

Koode

speakers

Ramalingam Subramanian

Head of Brand, Marketing & Communications

CoinDCX

speakers

Seher Bedi

Head

Josh Studios

speakers

SREEKANT KHANDEKAR

Co-founder & Director

afaqs!

speakers

Vanita Keswani

CEO

Madison Media Sigma

More speakers to be announced soon...

Contact

For Sponsorship:

Samarjit Singh
Mobile: +91 9811436040
Email: samarjit.singh@afaqs.com

For Registration:

Surabhi Pandey
Mobile: +91 9582004453
Email: surabhi.pandey@afaqs.com

Ankita Surjan
Mobile: +91 9958981957
Email: ankita.surjan@afaqs.com

For Everything Else:

Debashish Chakraborty
Mobile: +91 9811544317
Email: debashish.chakraborty@afaqs.com