Indians are watching a lot more video content since the pandemic began. The user base of short form videos is expected to grow by at least three times by 2025- from the current 200 million users to 600-650 million users. OTT has also seen phenomenal growth, largely driven by sports and non-English content. The Tokyo Olympics got Indians together to watch the live streaming of the events on OTT. 2021 has definitely been an eventful year for video content in India.
In the second edition of vdonxt asia Week, an e-conference that looks to capture the goings on in the online video industry, through conversations and discussions with the top names in the business, we look at what the next year will bring for the on-demand video industry?
vdonxt asia Week is the virtual avatar of our annual conference vdonxt asia, the most engaging B2B event in the online video space in the region, held annually since 2017.
In the absence of a universally accepted viewership metric, streaming platforms are trying various routes to provide acceptable data. What else can they do to draw in advertisers?
So humongous is the volume of video content that it would be impossible to navigate this virtual sea without recommendation engines. How do platforms decide what viewers may want?
The popularity of OTT has grown, but there's still a vast gap separating it from TV when it comes to advertising. What's the point at which media planners will get as excited about OTT?
With the growth of smart TVs, a significant number of people are viewing OTT shows on the big screen. As viewing shifts to the drawing room, this will impact the nature of content. Will the family spectacle trump dark dramas so beloved on the mobile screen?
TikTok amassed more than 200 million users in India by mid-2020 before it was banned. A bunch of short-video apps rushed in to fill the vacuum. In the course of doing that they are redefining the short-video space. What are the big trends here?
zubin Jimmy Dubash
COO - ShemarooMe and Digital Businesses
Shemaroo Entertainment
vishnu Mohta
Co-founder
Hoichoi
vanita kohli-khandekar
Contributing Editor
Business Standard
vanita keswani
CEO
Madison Media Sigma
sushant sreeram
Director – SVOD
Amazon Prime Video India
sreekant khandekar
Co-founder & Director
afaqs!
smita murarka
CMO
Duroflex
shailja kejriwal
CCO, Special Projects
ZEE
shailesh Kapoor
Founder & CEO
Ormax Media
seher bedi
Head
Josh Studios
satya raghavan
Director, Content Partnerships
YouTube India
ramalingam subramanian
Head of Brand, Marketing & Communications
CoinDCX
radhakrishnan ramachandran
Founder & CEO
Koode
puja rajadhyaksha
Head of Content
Eros Now
pankaj mittal
Director Of Engineering
Vimeo
mohit joshi
CEO
Havas Media Group
mansi jain
GM and Vice President
Roposo
kiran Giradkar
CMO
Nilon’s
kartik sharma
Group CEO
Omnicom Media Group
jai lala
CEO
Zenith - The ROI Agency
harsh deep chhabra
Senior Vice President
Mindshare
gaurav banerjee
Head, Content, Disney+ Hotstar and HSM Entertainment network
Disney Star
gautam talwar
Chief Content Officer
MX Player
esha nagar
Managing Director
Nepa India
deepak salvi
Co-founder & COO
Chingari
chanpreet Arora
SVP & Business Head
VOOT AVOD
ashwini gangal
Executive Editor
afaqs!
aparna purohit
Head of India Originals
Amazon Prime Video India
abhimanyu radhakrishnan
Managing Director
Qyuki Digital Media
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