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afaqs! Pause - Neha Rao, Vice President – Marketing, Bikaji Foods International Limited

Neha Rao is a dynamic business leader who brings nearly two decades of business and marketing expertise to her role as the Vice President – Marketing of Bikaji Foods International Limited. Here’s a little sneak peek into her workday, leadership mantra, and advice to young professionals.

afaqs! Content Team

10 Jul 2025 22:37 IST

Updated On 11 Jul 2025 05:00 IST

New Update

Mdg8468336 — “Lead with passion, purpose and empathy”

1/6

The best part of my job is

Spreading joy through beloved Indian flavours across the globe. Experiencing real consumer love—from loyalty to feedback—is rewarding! At Bikaji, a visionary culture, empowered teams and the legacy of trust makes building brands deeply fulfilling.

2/6

My leadership mantra

Lead with passion, purpose and empathy. Trust your team, create an environment where people are excited to show up and do their best work — but also expect full ownership and commitment. Most importantly, always have their back!

3/6

In an alternate timeline I would have been

Either a food and culture show host—or an IAS officer! I’m known for being fiercely committed, values-led, and always speaking up for what’s right. Friends joke I’d make a great principal... if I weren’t so obsessed with snacks and storytelling.

4/6

My top 3 productivity hacks

1. Kick off and close the day with quick team check-ins — to align, prioritise and carry forward what’s pending. 2. Keep a sharp to-do list — nothing slips through. 3. Take notes constantly — they’re gold for follow-ups!

5/6

Streaming/Reading now

Reading 'Tuesdays with Morrie' — a recent recommendation that’s full of warmth, wisdom and reflection. Watching 'Killing Eve' — a dark, stylish and intriguing show with fascinating characters and unexpected turns. It’s a fun balance between soulful and suspenseful!

6/6

A recent ad campaign I liked

Dream11’s 'Aapki Team Mein Kaun' was a total winner. Bringing together Aamir, Ranbir, Bumrah and others in a smart, humorous showdown, it brilliantly mixed celebrity banter with cricketing camaraderie. It tapped into our childhood nostalgia of team-picking with clever writing and high recall.

Neha Rao Bikaji