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Somasree Bose Awasthi
CMO, Marico Limited
Stories by 'Somasree Bose Awasthi'
By
Somasree Bose Awasthi
Guest Article
Beyond the transaction: Redefining customer experience for new gen consumers
Our guest author unravels the digital renaissance shaping Gen Z's expectations, emphasising the pivotal role of AI in creating personalised customer experiences.
